Have you ever stumbled upon someone’s blog and after reading a few posts ended up wishing your own blog had content that good?
Have you ever read a piece that was so wonderfully written that it made you feel like an amateur?
Now for the big questions:
- Why aren’t you writing content that good?
- Why isn’t your content profound?
- Why can’t you write thought-provoking content that will send your blog to the stratosphere?
Are you satisfied just to shake it a little instead?
I know what you’re thinking. “Wait a minute, pal. We’re talking about people with seriously insightful thoughts! I’m just a blogger. I can’t think up great ideas like that!”
First of all, you’re not “just” a blogger. We use and abuse just as an excuse for our own limitations, especially those we are not willing to address.
Be honest with yourself. You want to captivate, evoke, and provoke. You want to see your blog’s stats shoot through the roof.
So why aren’t you? I’ll tell you why: you don’t take the time.
The human mind can’t hold everything. Thoughts, memories, ideas… Your brain has a limited storage capacity. It has to let some stuff leak out to keep in the more important thoughts.
Forgetfulness seems to be a catching disease these days – and it’s no wonder. Our brains are saturated. There’s no more space. The world bombards us with stimulation nearly 24/7.
Add the crazy pace of new content released daily into the virtual world, and it’s no wonder you struggle to write engaging content. You’re continually filling your mind up with someone else’s thoughts.
Where are you going to store your own?
Oh, wait – I bet you have a handy to-do list nearby so that you don’t forget a thing.
Have you ever wondered what would happen if you spent a couple of hours just thinking? You have a brain; use it. Get away from the computer. Put down the books and magazines. Burn your to-do list. Cut off your feeds. Stop rushing around for a while. It’s amazing what you can accomplish when you slow down.
Do as the pros do – think before you write. Schedule time to think if you have to. Take a long drive with no music on. Plunge deep into your own thoughts. Examine your ideas as if you are scrutinizing a diamond for quality.
It’s not all about the things (or people) who inspire you, but also taking time to just think.
I read it somewhere that it takes about 12 hours of thinking about ideas, topics, etc. for every hour spent writing.
If you don’t give yourself the time to think, if you seize an idea and slam it out before you forget, then it’s not going to be worthy of too much admiration. It may be okay content, but it’ll never be that insightful, well thought-out content you hoped for.
Don’t rattle off what everyone already knows. Shape your content. Take the time to observe and to think, then put forth unique, valuable content that will leave your readers begging for more…
So just think. You never know what you might come up with – if you give yourself just enough time.