One of the questions I get asked the most is, “How do I become a successful blogger?”
First of all, we should define what success means, and I think each and every single one of us has a different definition. For me, success as a blogger means to have the community you want, to earn money as a side-effect of providing quality content to your readers, and to do all that without feeling like you’re doing one long list of chores daily.
On the other hand, having a successful blog will only be the result of massive amounts of time, effort, determination, consistency, and perseverance.
If you want to be a successful blogger, here are five qualities you must have.
1. Successful bloggers are all about the long run.
You know the terrible cliche about “the marathon, not the sprint?”
Well, it’s just like that.
There’s no such thing as overnight blogging success.
Building a successful blog, just like the name implies, is a brick by brick type of thing, and it takes hard work, grit, sweat, and some more hard work.
Just like working out in the gym for the first time, it’s going to take a few months before you ever see any results from all the time and energy you invest in your blog.
2. Successful bloggers are passionate.
I see a lot of bloggers choose certain topics because they think they’re popular or trending. They are not particularly passionate about their topic, or even blogging for that matter.
Passion is a nice word, but I think that obsession is even more accurate.
If you are not so obsessed about your topic that you can come up with post ideas in your sleep, then you’ve probably chosen the wrong topic.
3. Successful bloggers are learners.
Every single person that has enjoyed success as a blogger has done their homework.
Successful bloggers read books on blogging, read articles on blogging, enroll in programs about blogging, follow a lot of other successful bloggers, and do everything they can to know so much they dominate the blogosphere and their niche.
4. Successful bloggers stand out from the crowd.
In a world of tens of millions of blogs, fresh and unique voices and perspectives will always stand out from the crowd.
If you haven’t asked yourself this until now, I think it’s time:
How are you going to be different from all the other bloggers in your niche?
5. Successful bloggers are consistent.
You turn visitors into avid readers the moment they know for sure they can count on you providing them regularly-updated content.
The analogy I often use is that no one would watch a TV Show that would air episodes in a chaotic pattern. One episode on Sunday, another one Wednesday, then no episodes for 3 weeks, then two episodes on the same day… you get the idea.
It’s much better to post two times per week every week, than it is to post ten times one week every couple of months.