It’s not enough to just write and publish posts.
One of the bittersweet truths of blogging is that you have to market and promote your posts. You also shouldn’t let your old posts suffer in the archives purgatory.
You don’t want to write each blog post and then forget about them because your audience sure won’t.
Keep reading to learn why you should rewrite and republish old blog posts.
Most of your traffic will come from a small number of blog posts that did extremely well (about 4-5%).
Thus, it is a great idea to update these posts in order to stay relevant.
Also, one thing to keep in mind is that giving your post a new headline, changing its formatting, or tweaking with the introduction can turn a post that is often overlooked into one that goes viral.
One such example is my The 7 Habits of Highly Effective Bloggers.
The first time I posted it, it got a couple hundred likes, a few comments. That was it. But when I reposted it, without changing much, it went viral, and it was picked up by WordPress Discover.
This is why you should also rewrite and republish your old blog posts that didn’t turn out so popular. You should update these posts with a new intro, a new headline, and maybe even change the images.
The laws of content becomes popular are oftentimes murky, and experimentation is the name of the game.
Rather than constantly working on new content, try different ways of making old content more relevant to new visitors.
Also, you should interlink to relevant posts as you add new content.
This also means going through old content to add those relevant links, and while you’re at it, why not tweak a few things here and there?
It is not enough to write a blog post and then wait for folks to read it.
You must try to do everything you can in order to get as many readers as possible; this also means that you should do your best to keep your content up-to-date at all times.
As a matter of fact, sometimes it’s just bad timing that a post does not get read by more people, even though the right ingredients are there, so why not republish the post at a later date and at a different time of the day? What do you have to lose?
Blogging is a fluid medium, which means that the content you share can be altered at any time, so do not be afraid to rewrite and republish old content as a way to get new readers.