There’s this exercise I keep recommending in my posts about networking, gaining an audience, and becoming better as a blogger.
And it’s quite simple:
1. Find the most popular ten blogs in your niche.
2. Read their ten most popular blog posts, the ten posts with the most comments, and the ten most recent posts from each of these blogs.
3. Now, it’s time to figure out what is it that made them popular in the first place:
- When did they start blogging?
- How do they blog about their niche?
- How often do they post?
- How long are the blog posts?
- What style do they write in?
- What about the visual layout?
- What kind of relationships do they have with other bloggers? Do they interview other bloggers? Do they allow guest posts?
- How do they interact with their readers? Do they reply to comments?
- What about mistakes? What do they do wrong about content creation, promoting their blog, or interacting with readers?
Why do you need to ask these questions?
Doing this type of analysis is not so you can copy other blogs in your niche (even though you’ll most certainly want to emulate certain aspects), but rather to figure out a different angle.
What is it that they’re NOT writing about? What is working for them, what isn’t working?
Also, now that you know who the top players in your niche are, and you kind of know them, you can connect with them, maybe even guest blog for them.
And, yes, you can comment on their blog posts, and some of their readers (who are also your potential readers) will visit your blog.
Considering that this analysis “costs” you nothing but time, I highly recommend it.
Beginner or not, this exercise is well worth the time and energy.
Do you know who the top bloggers in your niche are?
Do you plan on trying this analysis?