Ever did something like this? You forget to post new content for a variety of reasons (no time, no energy, no inspiration) and after a few weeks (months) you hastily write a blog post apologizing to your readers for not posting.
Well, the truth is that waiting for the right circumstances almost always ensures that you never get anything done.
And we all know that consistency is key.
So, how do you stay consistent?
Lucky you, here are five tips that will help you out.
1. Don’t bite off more than you can chew.
It’s tempting to try to do more than you can.
The enthusiasm you feel when you are starting out tends to dissipate over time, and forcing yourself to keep the same level of creative output can destroy you.
The truth is that giving 110% ensures that there will be days when you feel like giving only 10% or even 0.
Do not bite off more than you can chew. It is better to do a few things well than to do many things poorly.
2. Focus on consistency, not frequency
If you are wondering how often you should post, the answer is not often, but rather regularly.
Going from 3 posts a week to 5 posts a day is the same as going from 5 posts a day to once a month.
Your readers have certain expectations of you. Do not disappoint them.
Post as regularly as you are able to sustain and try to develop a pattern to it so that readers know what to expect.
3. Do not go all in.
If you are able to write and edit and format five posts in a week, only publish four. Keep on in your drafts, to be used when you need it.
If you “hope” to be able to publish a blog post a week, only publish one every two weeks.
Do not go all in, because undoubtedly there are times when you are not going to be able to write at 100% capacity, and this means you are going to disappoint readers,
4. Schedule posts in advance.
If you posts every Friday and on Thursday night you are frantically trying to come up with an idea and then punch those damn keys as fast as possible, you are going to fail. Sooner or later.
Instead, focus on having a few posts scheduled in advance.
5. Promise. And keep your promises.
Imagine writing down in your about page that new posts get published every two days.
This means that if you do not release new content every two days, you will disappoint readers.
See the recurring theme?
Consistency is so important because every single time you fail to be consistent, there’s some guy who decides to unfollow you. Or several.
If you set up certain expectations, you have to meet them, no matter what.
The promises you make are not just for your readers’ benefit, but for your own. Consistently producing content is one of the best ways to get good at it. Sitting around, procrastinating, is one of the surest ways to end up creatively bankrupt.
So do yourself a favor and make a promise and keep it, no matter what.
How do you keep your blogging consistent?
Looking forward to reading how you approach this.