Tell me. What is your blog all about? Can you define that in a simple sentence? Why are you blogging? Can you offer a six word answer to that?
Why do you write what you write?
What is your blog’s purpose?
How often do you blog? Do you stick to the same days, hours for publishing new content? Do you invest the same amount of time, day in and day out?
I am asking you all these questions because you need to plan. You need to write down lists of the topics you will write about.
You need clarity of purpose.
You need to know what you what, what you are doing, why you are doing it, and what are you going to get out of it.
If not, you’ll feel lost and confused, and you’ll be easily disappointed and defeated by the many obstacles that will inevitably come your way.
Clarity of Purpose:
- It builds a reputation.
- It builds authority.
- It becomes a destination.
- It becomes a source.
You need to figure out who you are as a blogger
If your blog tells more stories about your life than reports on the news and world around you, then it’s a personal journal or memoir.
If your blog reports and comments on politics, it’s a political blog.
If it only reviews products and services, it’s a review blog.
If it’s a place to showcase photographs, it’s a photography blog.
If it has more music than text and pictures, then it’s a music blog.
The content on your blog indicates the purpose of your blog.
The clearer the purpose, the better it is for your readers to quickly decide if they want to follow you or not?
When labeling your blog, take a serious look at its content. As your blog evolves, the value of your blog comes from the content you build over time.
Consistency And Continuity
If you create an expectation of content on your blog, readers return expecting to find similar content.
If you switch one week from blogging about gardening to blogging about what you did last summer, you’re are going to disappoint all those who were expecting a post about gardening. If you switch from personal stories to writing about cars, readers are thrown off and their expectations aren’t met. Odds are they will not return for more.
In this world of blogging, predictability is anything but boring. Predictability builds loyal readers. They know you are the expert on this subject and that you are the source for information. Meet their expectations when they return.
Unless you have a clear vision of what your blog is about and why is it about that, you will never be successful as a blogger.
Engagements level will fluctuate, readers will come and go, and it will feel like an uphill battle.
Predictability up to the minute is recommended. Just like a TV show that airs new episodes every week, at the same hour, and on the same channel, and it’s about a plot that arches over entire seasons.
Your blog should tell a bigger story than what is written within the confines of 500 or so words of the individual blog post.
What is your blog all about? What is the big picture about? Where are you going and why?
If you do not know the answers to all these questions, I suggest you find out. Fast.