This is Why Nobody Gives a Damn About Your Blog

It’s not because you’re not good enough as a blogger.

It’s not because of SEO, or because Google changed their algorithms.

It’s not because of your niche.

The real reason nobody cares about your blog is this:

You don’t care about who’s reading.


This is the best marketing tool ever.

Here’s a neat experiment I did with this blog. When I first started it, I rarely responded to comments. I’d just approve them, and like the comments.

That was it.

I did, of course, do my best to provide the best content possible. I did my best to learn as much about blogging, to provide real value to my readers.

Then, a few months ago, I decided to change things: I’d respond to every comment, even if all I’d write was a “Thank you.”

You might say this is not impressive. It’s not this life changing idea, but the results were pretty amazing. Not only did my views increase, but also my revenue increased. By quite the margin.

Simply for replying to comments.

Now, ask yourself what would happen if you were to visit the profiles of the people who comment on your content, then read and comment on their posts too.

Hmmm…

Blogging is all about building relationships. And you cannot build a relationship with someone you don’t care about.

This is the best marketing strategy ever: care.

Care enough to respond to everyone back. Care enough to think on a daily basis what it is that your readers want to read. Care enough to edit and proofread your blog posts.

Care.

Just care.

Yes, you need to sacrifice writing time for this. You’ll spend hours replying to comments, answering to e-mails, but this will mean some of your readers will become more than just followers.

They become avid fans.

This is the way you build an actual audience. This is the way it has always been.

You cannot build an audience of thousands without first caring about the one.

You need to care about each and every single one of your readers. It needs to be one person at a time.

That’s it.

Care.

And your readers will care about you as well.


Being thoughtful is such a lost skill that it will instantly set you apart.

So care. Please, just care. Expect nothing in return.

And you’ll be surprised just how much you get back in return.

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130 thoughts on “This is Why Nobody Gives a Damn About Your Blog

  1. When I started blogging I felt like people didn’t care about my blog, so what continue!?! I expected the blogging community not to care I hadn’t made a presence. For the people in my life not to read, like,comment or share my blog was disheartening. I decided to choose another approach instead of offended that the people in my life are not reading my content I became social. I didn’t realize that when I started blogging that I wouldn’t automatically get a ton of traffic. I read that it can take years to get your blog noticed on search engines.

    I stop putting all my time on social media sites. I started commenting on other blogs and not just a simple, “nice work” but a lengthy response that contributed to the conversation. Other bloggers would like my comment and I would go to their blog to see what they are up to. In doing this I’ve gained more followers in the last few weeks than I have these last six moths that I’ve been blogging. It indeed is a process….

    I also used to blog once a week or every other week. I didn’t realize that blogging regularly was a contributing factor to growing my traffic.

    I believe you really should love what you are blogging about, or you will not last long–this is not for the faint at heart.

    Liked by 1 person

  2. As someone who’s just started blogging about a year ago, I appreciate you putting out this post. Building a relationship with readers may be difficult in the start, but you’ve shown that there’s a way to do it no matter what. Thank you for the post, I’m glad I found it!

    Liked by 1 person

  3. I have just created a website although its not launched yet, i’m a total newbie to blogging and haven’t created one yet, its a bit scary for me at the minute but after reading your post i’m not quite as terrified. Thank you for your advice it’s really helped

    Liked by 1 person

  4. It kind of feels like nurturing a pseudo-social relationships in your readers… not sure if I would like that. Readers, sure, online friends, why not, fans?… not so sure… But it’s not my job and I don’t want to make it my job, just keeping it as a online diary or recipe book of some sorts, so I guess my perspective is very much different. Still, I do think that the advice to care about your audience is a good one, thanks.

    Like

  5. Thank you for this insightful approach to building blog readership (and proving it works). So often the recommendation is to build through social media, and that promote-thyself strategy is just not who I am. Building one follower at a time – now we’re talking. Well done!

    Liked by 1 person

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