What’s better: quality or quantity?
I know what you’re thinking. You probably think of quality and quantity as opposites. You also think quality is far more important than quantity.
What is quality exactly?
Quality is almost impossible to define. Does it mean well crafted? Unique? Maybe.
But how do you get to create quality content? Stuff that’s better than just about anyone else is releasing on the world wide web?
When you’re just starting out and don’t know how to form a sentence correctly? Or edit a blog post?
Well… if you are curious, read on.
Quantity is the only way to get Quality
Lots of folks say quality suffers when you put out a lot of content, but what they don’t realize is that you eventually bridge the cap in talent required to create quality content on a frequent basis.
I am so much faster at writing, editing, and formatting a blog post now compared to seven years ago.
Now, instead of spending 4 hours working on a blog post, I can spend less than 2. Not only that, but I can write better stuff in less time than before.
To create great stuff, you need to write a lot of crap. A lot.
You only become efficient with massive amounts of practice.
In order to leave people in awe with the kind of content that can only be described as brilliant you have to stop focusing on what you can’t do, and do, do, do.
It’s as simple as that.
You will get better. You always do.
How do you get better?
Well, there are five deceptively simple steps to do that.
- Focus on quantity. Do your best to write as much as possible, no matter how you’re feeling about your current writing skills. It does not matter. The idea is to write, write, write.
- Focus on ideas. Rather than obsessing about your lack of proficiency, or what readers will think or say or do about your content, you should try to figure out if your idea is worth writing about.
- Write from the soul. Pour your heart and soul into your writing. It’s not the craft, but the art that makes us feel and cry and click on that subscribe button.
- Write like yourself. Most folks are terrified of writing their story because they think it has no value. They regurgitate other people’s ideas, writing like other people, and feeling miserable because of it. Write about yourself, like yourself, in a way that makes you feel happy.
Phenomenal content means being brave enough to be unique, to think for yourself, and to write your truth, no matter what.
It also means to write a lot of crappy content in order to develop the right skills to properly translate what’s in your heart and mind in a way that others can empathize with you.
That is it.
Writing is such a simple process. It’s us writers who sometimes make it seem like such a terrible, terrible thing.