Considering the fact that I am not a native English speaker, I thought I should write about one of those topics almost no one writes about: does it matter if English is not your first language, and you still decide to blog in this language?
How do poor language skills affect your ability to share remarkable content with your readers?
Grammatical errors, misspelled words, and poorly structured sentences can make your content difficult to read.
If you also think of the fact that we have thousands of blogs on every topic imaginable, you begin to understand that the quality of your blog posts can mean the difference between a popular blog and one that does not get even a single comment.
Don’t get me wrong; I am not telling you that you should display superb writing skills in order to be a successful blogger. No.
But you must work on three basic aspects that make a big, big difference in the way your readers, especially native speakers, react to your content.
1. Avoid common mistakes
What are these common mistakes? Its for it’s, your for you’re, their forthey’re, affect for effect and so on.
Fix these, and suddenly your content becomes more enjoyable. Eliminating those mistakes means readers aren’t forced to act as proofreaders, and won’t get distracted.
I try to proofread all my blog posts at least twice, and still there are typos to be found upon a third or fourth reading.
Of course, I am sure that proofreading is no one’s favorite activity, but it is necessary.
3. Learn the damn language
Left the best for last.
The words you use, and how you use them, makes the difference between a lukewarm message and one that inspires thousands of people. The way you use punctuation, the length of your sentences, or the number of sentences in a paragraph, all of these have an enormous impact on your blog’s success.
You don’t need to be perfect, but you need to have a vast vocabulary and a solid understanding of the basic grammar rules.