What if your favorite TV show suddenly started misbehaving like this: they release one episode today, another one tomorrow, then nothing for three weeks, then they release another episode, one week off, then another episode, then another one the next day… And they wouldn’t tell anyone when the next episode will be released, or on what Channel. They won’t even stick to the same hour…
No matter how good the TV show, you’re going to quit watching.
If I were to give you a piece of advice on blogging, writing, life, love, money, getting in top physical shape, or anything else, it would be this: it is more important to be consistent, and by definition, persistent, than it is to be anything else.
But, just in case you’re curious, here’s why.
Blogging, just like any other endeavor, is not so much depended on the how ( this is what most people like to think it’s important) but rather on the why.
How relates to the tools and resources that you need (time, money, talent, readers, etc.) but your why is the reason you do what you do. It’s simply the thing that propels you forward. If you have a strong enough why, you are capable of overcoming any obstacle. If not, you could have all the resources, but still not do it.
It is the why not the how that determines how consistent you are. If you want something bad enough, you’ll do whatever it takes to get it, which means that you won’t be reasonable and you’ll do things that most people think cannot be sustained.
That being said, I do believe that the vast majority of people are not going to become so obsessed with blogging from the very start that this will propel them until it becomes a habit.
Which takes me to my main point: you need to create a schedule in order for blogging to become a habit. The act of writing your posts, doing the necessary research, interacting with your audience, and all that.
If all you can do is a post a month, that’s okay.
If all you can do is a post a day, that’s okay. Or two posts a day. Or whatever.
I am a big fan of simply putting a great volume of work out there, which increases the chances of getting noticed, but also improves your skill significantly, and it’s a great tool for those of us who have been born with patience deficiency. At the same time, I am well aware that it’s more important to develop a rhythm that can be sustained over long periods of time.
So you have to think how often can you post without going crazy. Or neglecting your family or job or both. You need to think real hard about it, because it is so damn important.
Being consistent means being predictable. It means that your audience knows when to expect new content. It makes such a big difference. Predictable is not boring in this case, it’s good.
Because, you see, the neat psychological gimmick is that as you develop the habit of blogging according to a certain schedule, so do your readers develop the habit of visiting your blog according to this schedule to check out the new content.
There you have it, that’s why it’s important to be consistent.
Do you stick to a schedule? How often do you blog? What is your why? What keeps you going?