The Bitter-Sweet Truth About “Traffic”
Instead of writing a prologue that would start with some story from my early blogging days, or some witty anecdotes, like the one about the Buddhist monks and the woman, I thought that we could both save some time and dive right into the biggest issue when it comes to blogging.
I hate this word. I truly do. Traffic, SEO, statistics, and a bunch of other technological terms that make blogging feel like the sort of stuff robots are clearly going to be so much better than us at.
But my blog is called The Art of Blogging, and thus I strenuously believe there’s an art to blogging, which also means that there’s a human element, and this element is destroyed when we add such images…
Oh, wait. That is not so bad. It shows a map of the world. A place inhabited by actual human beings, not numbers upon numbers that we call “traffic.”
That’s the issue. That traffic means so little for us. We cannot comprehend what those numbers mean. We must force ourselves to feel what they mean: the 883,985th person from the United States that visited my blog did so on the last day of the year.
This means that they probably didn’t have much to do. Or maybe they were at a party, but it was boring, so they were just wasting time, surfing the web on their smartphones.
But the truth is that they are a person. An actual person. Like you and me. And this makes blogging an art. And this is why I absolutely loathe the word “traffic.”
Also, there’s this one other thing that makes matters worse: 99% of the advice you find on the web about increasing traffic is useless.
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TUTORIAL: How Do Blog Posts Go Viral?
If you want to have a successful blog, you not only need to get people to read your content (duh!) but also get them to comment on and share that content with others.
So, what will make readers want to do that?
It’s not about the facts. It’s not about the knowledge you share. It’s all about how you make your readers feel.
Want to know how to write content that goes viral?
Read on to find out.
1. Make them feel.
A fantastic blog post isn’t supposed to offer cold facts, all wrapped in beautiful formatting. No. A fantastic post is supposed to make you feel something.
Anything that makes your audience laugh, or cry, or breaks their heart only to mend it in the last sentence.
And the process is quite simple: what makes you feel something, also makes you want to share it with others, so they can feel them same thing. Whether it’s a positive emotion or a negative one.
That’s why they say there’s no such thing as bad publicity. But there’s such a thing as human curiosity, which is strong enough to make someone forget about their to-do list to read a blog post shared by someone, even though that certain someone also wrote that they hated the blogger for writing such a piece.
How do you make people feel?
- Add surprising facts and shocking data in your blog posts.
- Self-deprecating humor tends to make people laugh. It will also make people like you more.
- Tell stories about yourself that inspire, amuse, and entertain.
- Make use of strong emotions, even if they are negative. If you feel angered by something, blog about it.
If you want your posts to go viral make sure they have a positive outlook, even if you’re writing about a rather dark subject.
Example: Life Is Pain
2,177 bloggers hit the like button on this one, while 346 commented.
This post is all about making people feel that to be alive means to suffer. But it also makes you feel that you can choose what is worth suffering for and what is not.
In other words:
Simply put, living is an art, not a science. It’s brush strokes and music and words flowing endlessly from one row to another to form paragraphs. And art has to mean something. It has to make you feel.
In the end, it’s your choice.
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Your resource to understanding the hidden process behind a blog post going viral.
Now you can purchase and download in-depth tutorials from my e-store here. More and more will be added during the following days.
Great content if you wish to learn more about blogging, and take your game to the next level.