I know you’re asking yourself why on earth would you even want to make friends with other bloggers.
Here’s the thing. Imagine you wrote the best blog in the history of the world wide web. Something you’re so proud of that you feel everyone on this planet should read it. Those who can’t read should have this post read to them.
But… how? How do you properly promote your blog?
This is a tricky question indeed, because most of what people choose to do (fueled by either passion or desperation) never yields the results they were hoping for.
So… how do you get everyone to read your blog post?
Read on to find out.
Content is King
Produce a truly great blog post, and it will be commented on, and shared, and it will make you Internet famous.
Sadly, this is not how it works. Great content is not enough. Just yesterday I stumbled upon this brilliant piece of writing that made me cry, a blog post written all the way back in December 2017, on a blog with only 24 followers, and I had to be the one to give that article its first like, more than two years after being published on the web.
So great is not enough. There’s so much remarkable content easily available, that if you want to be read, you need to be connected.
It’s Not What You Know, It’s Who You Know
An average blogger that’s friends with every popular blogger in his niche will become a popular blogger faster than even the most brilliant writer with no friends at all.
I believe people somehow mistake the Internet for some sort of oasis for socially awkward individuals who faint if they have to shake hands with someone they’re not intimately related to.
The Internet still obeys to thousands of years of social rules and norms, and this means that bloggers visit and comment more often on their friends’ blogs than anywhere else.
The secret to building a popular blog isn’t just writing tons of brilliant content. It’s also having tons of friends.
How to Make Friends with Other Bloggers
So… how are you supposed to make friends with all of these bloggers?
Here are some ideas to get you started:
- Read their blogs.
- Comment on their blogs.
- Make it a personal goal of yours to be not the first to comment, but the one who delivers the best comment.
- Never use those comments to shamelessly promote your stuff
- Write a guest post and tell them about it. They’ll probably accept to share it on their blog
- Email them an irresistible question, hoping to spark a discussion
- Interview them on your blog
We’re not talking about anything new here. It all comes down to one of the oldest principles of persuasion: reciprocity.
Contrary to what many people think, no man is an island.
The key is to do your best to become socially relevant to others and to start building a relationship with them.
Give it a few months, and then start sharing with them your best and most relevant content — stuff you know they’ll love because by this point you’re, you know, friends, and you are well aware of what content they enjoy reading.
It’s hard work, but it’s worth it. If you put as much effort into making friends with your fellow bloggers as you do writing great content, you’ll have a popular blog in no time.