5 Unconventional Ways to Promote Your Blog

If you are trying to reach more readers, chances are you’re already familiar with search engine optimization (SEO) and building a presence on different social media networks.

There is nothing wrong with those methods, and you should probably give them a try, but if you have already exhausted all the common methods of promoting your blog, then here are 5 unconventional methods that will get you more readers.

1. Comments

Few folks ever decide to actually comment on the blogs they regularly read. Fewer still comment on a regular basis on those blogs, and even less than those are ever in the mood to actively take part in the conversation.

If you take the time and write more than just some generic comments, you’re already in the 0.01% of all blog subscribers.

If you post comments on other blogs on a regular basis and give valuable advice, many (potential) readers will start looking up to you and, of course, visit your blog. If you do this for months you can get thousands of new readers as well as increase your blogs popularity.

2. Social Networks (But There’s a Catch)

Do not simply share your blog posts on other social networks, but try to add a something different to the conversation.

Maybe Instagram is where you get a bit more personal, or maybe Facebook is where you record short videos and share them with your audience.

Try different mediums, different ways to interact with your audience, and different social networks.

3. Share The Stage with Your Fellow Bloggers

One of the most debilitating mindsets you can have is to view all other bloggers (and especially those in your own niche) as competition.

This means that they never link to other blogs, they do not have a blog roll, neither do they reblog other posts. They do not even allow guest posts.

Do not be selfish and share the stage with others.

If you link to others, odds are they’ll start linking back to you. But do not promote others because you want to be promoted back, but rather because you think those are great blogs that your readers could benefit from.

4. Ask

This is probably going to blow your mind, but have you ever thought of asking?

You know, you write a brilliant blog post, and at the very end you just ask folks to subscribe to your blog…

It sounds common sense, but common sense is so uncommon it’s almost a super power.

5. Offline

When was the last time you proudly told others you’re a blogger?

Do you have some nice looking business cards for your blog?

Huh?

Yup. Most folks market their blogs online, but they neglect the opportunity to share their blogs with all the folks they meet on a daily basis.


There are many other ways you can promote your blog. What other “uncommon” ideas do you use in order to get more readers?

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124 thoughts on “5 Unconventional Ways to Promote Your Blog

  1. Thanks. This is helpful. I’ve missed the obvious i.e. no 4.

    So would you recommend not using the built in share feature of WordPress to post to other social media sites so each post can be tailored?

    Thanks again for the info.

    Liked by 2 people

  2. I never thought about trying different methods on different social medias, I always just share my blog posts across my social medias. I also never considered telling people about my blog offline or using business cards. I’ll have to try these! Thank you, this has been so helpful!

    Liked by 2 people

  3. Thanks for the post. Some good things to think about. One perhaps unconventional thing I do is when I see a brand page or public figure that posts something I have written about, I add a comment with a link to the post. It sometimes feels spammy though, so I don’t do it regularly.

    Liked by 3 people

  4. I like that most of this advice is about the give-and-take mentality of blogging. If you’re not going to read, comment, and share other people’s work than why should they do it for you? I think it’s super important to care about the community you want to build–the people who will come back to what you’re writing about–as opposed to focusing just on numbers.

    Like

  5. Totally I agree that what you have shared is unconventional approach. Most times we so much wrapped up in wanting to make our blogs a success we rarely think sharing the space will do us any good. Becoming our worst competition cause we lack support to get to the top. And if we get to the top, we realize that we have no one to share in our victory. Like showing up to a soccer game without fans.

    Like

  6. Hi Christian 🙂

    Your blogging tips are great, but I struggle with tips 2, 4 and 5. I don’t promote my blog posts, or blog posts from fellow bloggers, because I don’t have social media platforms to do so. Well, I have Facebook, but it’s just for close family and some friends. (No one there interested in reading, writing….) As for asking, that makes me uncomfortable. Business cards, I don’t have those either. Then again, I’m new to WordPress. Maybe in the future I’ll get some, though. Along with getting hosting, a domain and all that pro-blogger stuff. I have the bare minimum right now. Lol.

    Anyways, I always enjoy reading your posts. Tons of great information!

    Like

  7. Love the line that common sense is so uncommon it is almost a superpower. Because our blog is generally camping related we have put the blog address on the back of our teardrop trailer, also thinking of making up some business cards with the blog address so we can hand them to anyone who might be interested, or if we are going to mention a business in a blog post we can give them the card and say check out the post.

    Liked by 1 person

  8. I had been wondering for a long time how social networks could help with a blog, thanks!

    If anyone’s wondering about networking in person, I’ve found that people sometimes drop potential leads for posts they’d be interested in. For example, I recently tried a barista class at a cafe. It turned out that a couple of other baristas there share my religion, Paganism. One of them said she wished there was more representation of Paganism in the media. I told them I’m a blogger. I got to interview them for my blog and share our thoughts about this as a little group for other people who might be lonely, too, in this minority religion.

    I didn’t expect all this from a barista class, lol~ turns out people might drop clues we could pick up on anytime, anywhere.

    Liked by 1 person

  9. Comments are a HUGE opportunity, in my opinion. Leaving interesting/intriguing thoughts on a person’s blog always makes other readers wonder who the person making these comments is. And then they click on their blog. It’s such an easy way to drive traffic and share the love. Comment, comment, comment!

    Liked by 1 person

  10. I would add to number 2 that you should research how the algorithm of each site works for shares vs. original content and posting a link vs. having an auto post. Also, and I figure this is true about all the SM platforms, consistency is very important. I know with FB, posting multiple times a day and posting for consecutive days in a row – not sure now the range to aim for – is how you get them to notice you – assuming they have not changed it again.

    Liked by 1 person

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