We all know the “rules” of blogging. Produce consistently high-quality content, position yourself as an authority, cultivate relationships with your readers and other bloggers…
But some of the best and most popular blogs have traits that might surprise you. Here’s how being negative, angry, and stupid (in the right ways and at the right time) can create breakthrough success on your blog.
1. Don’t over-explain
When you’re using a blog to establish yourself as an authority, it’s easy to think you should answer every possible question. You’re the big shot after all, right?
Writing a kitchen sink post that nails down every possible answer is authoritative. It’s also pretty boring. In your day-to-day content, leave room for other answers and other points of view in your community comments.