The twenty-second of April, 2012. A day forever etched in my brain (and on my skin). The day I decided that I was going to fight for my dream of becoming a writer. The day I decided to start a blog.
I’ll be honest with you: I had no idea what I was doing. I knew I wanted to write, to share my stories with others, and that there was this thing called blogging that could offer me this chance.
However, in my early days of blogging, I had no idea what great blogging meant, or what to do to become successful as a blogger.
So, here are five things I wish I knew about blogging when I first started out.
- Headlines can make or break an article – A post’s title impacts how (and if) it’s indexed by search engines and social bookmarking sites, it influences whether or not folks visit your blog in the WordPress Reader, it affects whether people decide to actually read what you have to say.
- Lists, lists, lists – Believe it or not, but I did not start using lists in my blog posts until 2016. I thought them to be gimmicky, clickbait, but the truth is that a single well written list post can launch a blog to the blogging stratosphere. Granted, list posts are overused, meaning they can be easily ignored, I find that a list post will always get more attention than an essay-like blog post.
- Having something to say – One of the bitter truths of blogging is the fact that most who start blogs just want to say something, anything. No. The idea is to have something to say, something you care deeply about,. Stand for something, do not be afraid to speak your mind. Tell the truth, your truth, the thing that sets your soul on fire, even if your voice shakes. Or you fingers tremble on your keyboard.
- Formatting matters. A lot – Online readers tend to scan content. As a result if you place visual cues in your posts that draw the eye to the essential points you’ll find people stick with you longer into your posts.
- A picture is worth (at least) a thousand words– Never, ever, ever publish a blog post without an image. Never. No matter what. If I had a thousand dollars for every time someone complimented me on the images I chose for my articles I’d be a millionaire. Images have the power to communicate in ways that words cannot – use them.
These five points do not seem like much. Actually, I am pretty sure you read this article because you were enticed by the headline, or maybe because of the image I used, and found it an easy and fast read.
It’s all common sense, right?
And it’s easy to feel a bit cheated and think that these are the sort of things anyone knows about.
If that is so, common sense or not, tell me: how often do you use these five elements of blogging in your articles?