Ever since blogging became mainstream people have been debating about a blog post’s perfect length. A lot of bloggers may read one or two articles about this, and try to follow the rules – never revisiting the issue for as long as they blog. This can be a mistake.
For a definitive answer, the following are three things to consider when you’re trying to decide how long your blog posts should be.
Bloggers usually blog for a while before they think about setting a tone for their blog. However, if you’re serious about blogging, then you are going to have to eventually turn your attention to this.
Tone is important to how long your blog posts will be because they determine how you talk to your audience, not just what you talk about.
Long Blog Posts
For example, if you blog about self-help, psychology, and motivation, and you draw a lot upon your own experiences, then your posts can run to a few thousand words, which is a lot more than the “standard” of 250-600 words.
Long posts are suited to the kind of content that needs that much space to get a number of ideas across.
Short Blog Posts
In contrast, if you have a blog about stocks, your posts might just discuss what happened with a particular stock of the day. These can be short, informative posts with links out to more in-depth sources.
Your readers will come to see what the stock of the day is, grab your insight, then move on.
2. POSTING FREQUENCY:
The rule seems to be that the more frequently you post, the shorter your posts should be – and vice versa.
Many people don’t have time to read mini books everyday, so shorter posts if you post every day kind of makes sense.
Also, you tend to please the search engine gods as well, because you are constantly adding new content.
However, don’t be afraid to turn this industry-accepted wisdom on its head. Ultimately, readers come to appreciate a blog because it provides value to them. The value that it provides to Reader A can be completely different from the value it provides to Reader B. And, you will probably never know what that value is. This is part of the reason building a popular blog is tricky.
You will never know what need you’re fulfilling for every one of your readers. But, by keeping some things consistent (like posting frequency and tone), you can – over time – start to make some educated guesses.
3. POSTING SCHEDULE:
Readers like consistency. Predictability is the single best thing you can do to develop a following. If you’re going to post only three times a week, let your readers know that.
What does a posting schedule have to do with post length? Simply put, you can better self edit.
Once you have a posting schedule, you can settle into writing “routine posts” — of a certain length. Referencing the first point listed here, the flow of your “tone/cadence” won’t be interrupted when you consistently write posts of a certain length.
Many bloggers are afraid of breaking the “rules” because they want to succeed so bad. But sometimes success comes when you break all the rules.
So, the next time you’re wondering how long your blog post should be, take these three factors into consideration – and do what works best for you.