Almost every “blogging blog” out there and about 97% of all blogging guides ever written state that one should always choose quality over quantity; one should write great content.
How does one do that though? What does it mean to write a great blog post? Hmm?
Well, there are a few qualities of great blog posts that set them apart from meh blog posts.
A great blog post:
1. Solves a problem – Believe it or not, people read a blog article to solve a problem. Yes, that problem can be as simple as having a few minutes to kill, being bored, or wanting to laugh.
A blog post that doesn’t solve a problem doesn’t get read, shared, or commented on.
2. Engages the Reader – Some bloggers mistakenly believe they’re in the role of the teacher. They’re not. A great blog post is something like history being taught by the class clown; interesting information being delivered in a way we understand, while laughing our eyes out.