The Newbie’s Guide to Building an Actual Audience

Your posts are good. You know your niche. You know how to use words to convey ideas in just the right way.

But the bitter truth is that you won’t build the audience you want just by delivering good content. Or great content. Or one-in-a-million type of content.

What else is there, you ask?


Yes, your audience tends to grow in proportion to the quality of the content you deliver, but there’s so much more to blogging than just brilliant writing.

And, yes, some popular blogs have been built by the blogger dedicating 8 to 10 hours a day on networking with other bloggers, but even though they are winning at the numbers’ game, those readers aren’t worth much.

The truth is that most folks work all their lives in order to become an overnight success.

Audiences don’t just happen. Posts rarely go viral, yet this is what everyone wants.You must build your audience. An actual audience.

Here are some easy-to-follow steps to ensure that you build an audience that gives a damn about your blog:

  1. Know what you’re blogging about: Common sense, right? Well, an awful lot of bloggers aren’t so sure what their blogs are all about. “A bit about everything” is the same as asking someone for money and receiving a dollar.
  2. Know who you’re blogging for: Don’t be vague. Know who your ideal reader is. Be as specific as possible.
  3. Create the type of content that who you’re blogging for would pay actual money to read: Research, ask questions, and be willing to punch those damn keys until your fingers hurt. Over-deliver. Always.
  4. Give something for free: Our Free Tutorials are an excellent example. Use a free e-book or guide or e-course as an incentive for your ideal reader to subscribe to your blog.
  5. Encourage sharing: Allow reblogging of your posts and sharing on all social media platforms known to man. And you know what they say: if you do not ask, the answer is no. So ask. Ask your readers to share, to comment, to print out your articles and put them up on their walls.
  6. Build relationships with other bloggers in your niche: If you do not know who the top 10 bloggers in your niche are, then… you should know. And they should know you. Use social networking and blog post commenting. Don’t be a suck-up though. Be authentic, smart, and tactical. And patient.
  7. Be willing to learn: Read everything on your niche, on blogging, on social media. Find mentors. Learn the platform. The more you learn, the more you earn. Readers. And money.
  8. Interview the top bloggers in your niche: This proven technique lets you tap into the audience of those who have been doing this for longer than you have.
  9. Guest blog: Writing articulate, interesting, and unique guest posts for other blogs is one of the quickest ways to get known by more people.
  10. Think outside the box: What sets you apart? What is different about your blog? You can offer something no one else has before: webinars, reviews, a podcast, infographics, or video. What would appeal to your audience?
  11. Be authentic and express your unique voice through your blog posts.
  12. Be real: Write with passion, share your stories, and don’t be afraid to get personal. It’s not perfection that we most admire in someone else, but their willingness to better themselves day in and day out.
  13. Invite your audience to engage and interact with you: Ask questions at the end of your blog posts, respond to comments. Add a contact page to your blog, so your readers can reach you.
  14. No name, no face, no number. Also no audience: Your readers would very much like to know you’re an actual human being. A display picture of you would be nice. A funny bio, too. Links to social media? Add those to the mix as well.
  15. Be generous: Share content and promote other people. Don’t save your best ideas for later, or to sell them in the form of an e-book or course. Offer them 95% of your best stuff, and you’d be surprised at what folks will be willing to do (and pay) for the remaining 5%.
  16. Be consistent: If you say you’ll post a blog every day, then you must blog every single day. Break your promises and your audience loses trust for you.
  17. Write about your own experiences: Do not hesitate to use yourself as an example of how to (or how not to) do something.
  18. Don’t write like someone you’re not: Don’t use words that you don’t use in day to day conversation, don’t use 5 words when 3 will do. Keep it simple. After all, I do believe that a somewhat important part of my success as a blogger has to do with the fact that English is not my first language, so I have always used a rather simple writing style.
  19. Brick by brick: Appreciate each and every single one of your readers. And know that it’s going to take a while. It’s called “building” an audience for a reason, you know.
  20. Have fun: This is one of the most underrated aspects of blogging. Enjoy yourself. With or without readers. Do your thing. Write in your own style, experiment, try out all sorts of crazy ideas. Don’t just think outside the box, but think like there is no box.

I’ll be honest with you. Even if you follow all these steps, even religiously so, building an actual audience takes time and effort. You need to put the work in — to fight hard to stand out as a blogger. And you can never give up, never retreat, never surrender.

What do you say? Are you ready to give it your all?

It’s frustrating, isn’t it? Sometimes even downright discouraging.

You have so many ideas you want to share with the world. So many things you want to say. So much you want to try.

But your job is demanding. You’re constantly juggling family schedules and obligations. You’re always heading off annoying interruptions.

You wonder if you’ll ever be able to make blogging a permanent part of your life.

You want to get your work out there, but at the same time you’re not an idealist.

You love writing, but it’s not just about self-expression for you.

You don’t need to be a unique snowflake who makes every word trumpet from the heavens so that unicorns prance down on Earth.

You just want to create something you can be proud of.

To finish something you start.

To see some results for a change.

You want to live life on your own terms and change the lives of others — and you know you could do it… if only you knew how.

There’s got to be an art to it, right? There’s got to be some secrets that few are willing to share with the world, some sort of trick that allows you to turn off your phone, sit down at your desk, and produce thousands upon thousands of words.

All of the Strategies and Tactics I Used to Build One of the World’s Most Popular Blogs, Distilled into Easy to Follow Rules and Checklists

  • Everything you need to know about developing the proper mindset, developing your blogging skills, and becoming a successful blogger, but without all the “fluff” in most e-books and courses
  • Step-by-step checklists with easy-to-follow advice
  • The most advanced e-book on how to create and maintain that passion that makes writing effortless
  • A look behind the scenes at what I tried, what worked and why, and what worked and why not

Whether you have been blogging for years or just a few weeks, The Art of Blogging offers solid advice and practical action plans for creating an authentic and successful blog.

By reading The Art of Blogging you will:

  • Stop comparing your blog to those around you and instead learn to leverage your own unique assets.
  • Discover the secrets to creating amazing, compelling blog content that brings readers back again and again.
  • Learn how to increase your blog traffic and build a solid platform.
  • Develop a solid social media strategy for capturing viral growth through the use of social media.
  • Improve your productivity, learning to work smarter not harder, and take concrete steps to transform your blog into a business.

The Art of Blogging is available as an e-book download for only $24.99 $17.49.



9 thoughts on “The Newbie’s Guide to Building an Actual Audience

  1. As you said Christian, it takes time and patience to build an audience. When I began writing on WP back in October, the number of views was microscopic compared to the number of readers today. Sticking pretty much to my poetry niche has been successful, which allows me to write a short story once in awhile.

    Liked by 2 people

  2. Great post, well written and full of valid points.

    As a relative newbie to the blogging game do you have any tips to build your audience of say the Millenial generation?

    I write a dog blog and have a pretty good following in that community. Most people who follow my blog are in the 30-50 age range (as you might expect as dog owners fall into this age range).

    The Millenials seem a bit elusive. I am currently adding in a lot more visual elements to the blog (YouTube vids etc). I just wondered if you had any further advice.

    Many thanks in advance.

    Liked by 1 person

    1. Demographics that specific are kind of difficult to understand/replicate/etc.

      The truth is that it comes down to writing style, topics, etc. It comes down to properly translating emotions and facts in a way that your target audience can relate.

      If you want more Millenials reading your blog, then you’ve got to write in a way that Millenials want to read.

      Liked by 2 people

  3. Rarely do people offer themselves to be of help to others with passion to seeing advancement in them. Therefore when a few as yourself Christian are found we do not praise but bless. Praying that many more are blessed & live is given for those such as you to continue to bless others. Thank you Christian

    Liked by 1 person

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