Once you’ve convinced people to read your post by writing a genius headline, entranced them with your opening, and kept them going with each sentence until the conclusion, you may find yourself wondering…
How do I wrap this thing up?
How you start determines if your post gets read, but how you end determines how people feel about your post.
And, depending on your goals, your ending will determine the success of the piece as a whole.
Begin With the Ending in Mind
One key to a successful ending is to understand exactly where you are trying to take the reader before you ever write a single word.
The goal of any effective writing is to take the reader on an enjoyable, informative ride from point A to point B, possibly persuading along the way. The way to do that is to have clarity before you start.
5 Ways to Close Like a Boss
Here are five great ways to close things out, depending on your goals:
It’s that middle part that often gets kind of neglected by our brains.
So, in the ending, simply summarize, because you don’t want people to keep wondering what was your post actually about.
2. Call to action
What do you want your readers to do? Buy something, call you, download a free e-book, bookmark the post, leave a comment, or subscribe?
Don’t forget to ask, or, if appropriate, tell the reader what to do.
Make it clear what you’d like to have happen.
Oftentimes a great piece of writing is intended to make people think or feel in a certain way.
If you are inspired when you write the post, your conclusion will many times work itself out based on the way you began. Tie your conclusion back to your opening, but don’t spell everything out for the reader. Rather, let the reader tell themselves the story.
4. Post Script
The post script is used a lot in blogging, although you might not recognize it… it’s called the UPDATE. When a post is updated with new information at the end, you might read the eye-catching update even though you didn’t read the original post, which then prompts you to go ahead and read the whole thing.
So often online, our goal is simply to make sure people pay attention the next time we show up, whether it be the next email, blog post, or installment in a tutorial, so it’s crucial to build curiosity and offer them a compelling reason to stay tuned in.
Just think of the way Pirates of the Caribbean: Dead Man’s Chest ended. That kind of cliffhanger, no matter how bad the middle part is, ensures that people will want to know more.
Endings are crucial because the last impression you leave with people is the most important, both in terms of response and emotion.
That’s why having a clear understanding of what your post is about and what type of response you want can make or break your post.
“As a blogger who’s relatively new to the scene, Cristian’s one-on-one session was money well spent. He was very easy to talk to and he offers so much practical advice that’s also tailored to your individual needs. Just his initial feedback alone gave me so much insight into where I could improve, and by the end of the Skype session, I was fired up and excited to put everything into practice. When and where I’ve applied his advice, I’ve seen results with my blog. Definitely a good investment!” – Becca Saf, Words and Other Malarky
I’m not going to write one of those heavily edited, full of self-praise blog posts that are supposed to coerce you to purchase something from me.
I’m just going to tell you that I’d love to work with you on an one-on-one basis. Nothing too fancy: I take a look at your blog, read your articles, then offer you an initial feedback that covers everything, from the visual layout of your blog to the headlines, intros, and the way you use(or don’t use) social media to your advantage.
Next, we’ll schedule a nice one hour long Skype chat (or the social media platform of your choice) in which I answer any of your questions and provide you with a framework upon which you can build and expand your blog.
How does that sound?
I think it’s rather fun, especially considering that you’ll get a ton of value, have a few laughs here and there, and learn that the most important things about blogging where quite obvious, but you were choosing to ignore them.
Oh, and did I mention the laughs?
That’s insane. Quite the discount.
If you want to take your blog to the next level, if you want to start this new blogging year by working together on a plan of action, then click here to book your one-on-one session and Skype call with me.