I think there should be a notice when setting up a new blog:
“Blogging is not easy. You may experience unexpected droughts of inspiration, difficultly maintaining a schedule, or succumb to the pressures of always needing fresh content.”
Understandably, awash with the desire to share their great ideas and unique perspective with the world, most people would ignore this warning.
But maybe it would seep its way into the subconscious. Maybe, a few months later as they were staring at a blank page trying to come up with something witty or informative to write, it would come back to them.
Told you so.
As any expert on web publishing will tell you, the single most important thing you have to do to build a new blog is to post regular content. That’s it. And most people fail miserably at this.
So here are five ways to do just that
1. Decide on a realistic posting frequency
For me, this is every single day, without exception. For you, it may be every other day or twice a week. Whatever you decide on, announce it to your readers on your blog.
Announcing it accomplishes two things.
One, you’re creating and managing your reader’s expectations of when new content will be posted.
Two, you’re making yourself accountable to your readership. It’s harder to blow off posting when you know there’s a bunch of people out there who are expecting to see something new on a given day.