Today, there are hundreds of millions of blogs that are competing for your readers’ attention. To stand out, you need to take your blogging game to a new level.
And the best way to do that is to focus relentlessly on the fundamental mechanics of writing a great blog post.
Don’t just hope you’re writing something that maybe somehow it’s going to go viral. Learn to consciously build great content, brick-by-brick, and watch your posts gain the attention they deserve.
Ready to get started?
Here are the building blocks of any great blog posts.
1. Feelings are your foundation
Envision what kind of experience you want to deliver to your reader. Weave a story.
You’ll want to plan your post to trigger your readers’ emotions. Use vivid imagery to punch up the power of your narrative.
Think of a roller-coaster ride. Starting from the headline, all the way to the ending, you need to be aware of the feeling and emotions you are translating into words.
2. Don’t forget: it’s all about the reader
Blog readers don’t have much of an attention span. If you want them to return to your blog you’ll need to deliver practical information that they can use. You can develop your “reader-focused” skills by doing a little research on your reader before you outline your post.
Use your research to pinpoint the topics that your reader wants to learn more about. Fill your posts with solutions and your readers will keep coming back.
3. Start strong
After the headline, your opening sentence is critical to enticing your reader.
Your readers should know right away what they will get by reading your post.
4. Give more than you promised
Great content makes complicated ideas easy to digest with a simple structure.