The Three Most Underrated Tips for Effective Blogging

There’s usually a right way and a wrong way to do something. That’s just in case you want to keep it simple, because there’s a wrong way, slightly less wrong, slightly better, and so on…

Some ways lead nowhere at all. They only exist in order to provoke anger.

The truth is that if you want to know how to become an effective blogger, then it’s important to read the following words carefully. Your future as a blogger depends on it.

1. Start With the End in Mind

Fans of Stephen Covey will recognize the concept from The 7 Habits of Highly Effective People.

The same principle applies to any persuasive writing, and with a blog it’s applicable to both your big story as well as to individual posts. You need to have a clearly-defined big picture perspective of where you want to go and how you want to arrive there.

You control the narrative by telling stories (otherwise known as blog posts), and, without unnecessarily taking the fun out of blogging, those smaller stories should each have a clear individual point and reason for being. Even if it’s just to make your readers smile on a Monday.

Always, always, and I mean always, remain focused on where you’re trying to end up. Even when the path disappears, you’ve got to remember where you’re trying to go.

2. This Is Not About You

The most compelling way to communicate with your readers is linked to your ability to connect with the emotions, desires, fears, and passions of those readers. And you won’t accomplish that if you focus on yourself.

Identify a true and compelling benefit, connect with the reader on an emotional level, then back it all up with features and logic.

3. Tell Persuasive Stories

Blogging has a lot to do with being able to tell compelling tales. To use words in such a way that a reader can effortlessly imagine what you’re talking about.

The posts you write should make a lot of people want to be your friends, should make strangers living half a world a way feel like they know you somehow.

That’s the power of words, and you must use them to your advantage.

After all, sometimes even heartbeats sync between two people when one of them is telling a good enough story.


What is that one thing you see a lot of bloggers get wrong? Or neglect? What is an underrated aspect of blogging that you’ve found to matter? A lot.

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12 thoughts on “The Three Most Underrated Tips for Effective Blogging

  1. Over the years, I’ve noticed bloggers who seemingly have thousands of followers yet 0 comments. I’m sure there are various reasons for that, which I won’t go into, but it always makes me shake my head because they’re obviously not investing any time in being among a community of bloggers who share so much knowledge and creativity that it’s really a privilege to be among the communal blogosphere. Sure, we’re reaching other readers, too, but I don’t think we should ever forget that we are appealing to other bloggers as well. THEY are the followers who regularly interact. It’s a community.

    Liked by 3 people

    1. There are a lot of bloggers who are not that interested in the community part of blogging, which I think it’s a big shame.

      I do agree with you. Not being a part of the community (especially the one you build on your blogs) is a big mistake.

      Liked by 1 person

  2. We think the shorter the better, both David and I have a short attention span and we know reading too much – we loose interest or skip around after about 4 paragraphs. But we are learning as we go, and doing it for more fun than anything.

    Liked by 2 people

  3. One important thing I learned from you that I see many bloggers neglect is the importance of YOU. But, some very successful bloggers use almost exclusively “I” and bring in a lot of readers nonetheless. Their life stories are so different and they tell it in such an engaging way. People are drawn to what they’ve been through and how they navigated and continue to traverse the rough spots. Beauty Beyond Bones is one example of that. Her key, I think is transparent authenticity.

    Liked by 3 people

  4. I thought back to the posts I like and bloggers I end up following, and these points are what makes them stand out for me. The most challenging one is to tell persuasive stories

    Liked by 2 people

  5. I would say going along with this idea, to remember that your social media reach is only people already in your circle. So if you want to get people to share your content out of your circle, make sure your goal includes the benefit of other people who will potential share what you wrote I write a music review page so for example (DJs, Bands, Record Labels). If your content doesn’t support them with genuine interest, why should they support you 🙂

    Liked by 2 people

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