A lot of folks approach the art of blogging as if it’s just about information. It’s about knowing who your readers are and helping them achieve their goals and dreams. It’s about offering them the information they need to go from point A to point B.
Well… did you ever have a teacher who was just awful? Boring? Made you hate whatever it was he was teaching?
Yup. Being a blogger(a good one at least) is not just about being a teacher…
Your content has to be entertaining.
If you don’t learn to entertain while you inform, your readers will find a blogger who can.
1. The Art of the Absurd
Maybe you walked a million miles. Or it cost a bazillion dollars. Maybe it took forever. Or you laughed your butt off.
It is the art of taking something that started out as true and magnifying and distorting it to the point where it’s barely recognizable. Where it’s absurd. Where it’s, well, funny.
And so the information you want to share with us is much more likely to sink in.