Blogging is NOT Just About Information3 min read

A lot of folks approach the art of blogging as if it’s just about information. It’s about knowing who your readers are and helping them achieve their goals and dreams. It’s about offering them the information they need to go from point A to point B.

Well… did you ever have a teacher who was just awful? Boring? Made you hate whatever it was he was teaching?

Yup. Being a blogger(a good one at least) is not just about being a teacher…

Your content has to be entertaining.

If you don’t learn to entertain while you inform, your readers will find a blogger who can.

1. The Art of the Absurd

Maybe you walked a million miles. Or it cost a bazillion dollars. Maybe it took forever. Or you laughed your butt off.

It is the art of taking something that started out as true and magnifying and distorting it to the point where it’s barely recognizable. Where it’s absurd. Where it’s, well, funny.

And so the information you want to share with us is much more likely to sink in.

2. Sarcasm

Sometimes I am so sarcastic that people think I am stupid. Yeah, sarcasm is not everyone’s cup of tea.

Some readers just won’t get it. While others will fall on the floor laughing.

The key is to truly know your audience. Or just to redefine your audience as those people who do get your sarcasm.

3. Metaphors

A metaphor is the symbolic comparison between two things that are otherwise unrelated.

4. Self-deprecating humor

When you make fun of yourself, you seem like an actual human being to your readers. They connect with you more easily and feel better about themselves too – because you’re not perfect either.

Sure, it’s a little twisted, but self-deprecating humor allows you to get that harsh joke or sarcastic comment out into the world without the risk of alienating readers by making them feel stupid or ugly or boring or not funny.

Just be careful with how far you go. There’s a fine line between self-deprecating humor and an embarrassing cry for help.

5. Connect some dots

When you mention something seemingly out of place, it brings with it a whole bunch of emotions and associations for free.

You could do this with a list post, where the last item on the list is unrelated to the others. The brain’s normal reaction to this kind of surprise is to find it kind of funny.

Like it or not, blogging is a performance.It’s not just the value you are offering the world, but also how you do it.

It’s not just what, it’s also how.

A bit of flair, a bit of swagger, those things can go a long way. If the aim is to build a passionate audience (readers who are passionate about your content) then you should be passionate too.

But before you decide to keep playing it safe, think of this fact:

If you want to be popular, you must risk being unpopular.

Cristian Mihai

Cristian Mihai (born 25 December 1990) grew up in Constanta, Romania. And he’s still growing up, or at least trying to. Sometimes he writes. Sometimes he gets lucky and writes something good. His favorite painting is “Wanderer above the Sea of Fog” by Caspar David Friedrich. He can’t, however, draw a straight line. No matter how much he tries. Not even with a ruler. And, please, don’t ever ask him to sing.

29 thoughts on “Blogging is NOT Just About Information3 min read

  1. Absolutely! Blogging is a performance. If you want to be popular, you have to take the risk of being unpopular. Good train of thought! Thanks and I’m really happy I’m following your posts! I’m learning.

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  3. “Sarcasm”
    I used to be active in the mommy page community on Facebook (left when I was expected to post multiple times a day, every day and they would “reach out” when life wouldn’t allow me to be on Facebook constantly and the drama- that drove me nuts)
    I was pregnant and made an exaggerated joke that I was so nauseated I felt like I would puke up the baby. Every single fan of the page understood I was joking. All the admins knew I was joking. Except one admin took that time to attack me, tell me how stupid I was (bragged to me she was dumb as bricks but she understood how to lay on her back and pop babies) and tried to make me look stupid… that move (as well as attacking other admins and any fans who got into it) ended up getting her banned from the private admin group and the page.
    Some people shouldn’t respond- exaggeration and sarcasm can just fly over peoples’ heads and I think it’s safe to say that if you are pregnant, you know the baby isn’t in your stomach or that you can actually throw up the baby…

    1. I’ve found half the time when you use self-depreciating humor, it’s the fastest way to get people to jump on your case to disagree.
      I used to make fun of every aspect I was insecure about but all it did was get people to think I was either being “too hard on myself” or “fishing for compliments” when in fact, humor helped me through the awkward teen years when I picked every part of my appearance apart.
      It sometimes helps but sometimes is misunderstood.

  4. Nice post Cristian, as always. I read somewhere that it should seem like your blog completely ignores anyone but your target market.

    No one wants to read something that sounds like it came from a text book, you gotta insert some personality in there.

  5. The quote about popularity at the end of your post really got my attention, so I’ve read it over and over as I think about my blog. I think I need to take more risks. Thanks!

  6. Truth. Love this! So important for us to have a little swagger and flair when we blog. There is so much content out there nowadays. Can’t be a total snooze if you want to stand out.

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