Blogging is NOT Just About Information3 min read

A lot of folks approach the art of blogging as if it’s just about information. It’s about knowing who your readers are and helping them achieve their goals and dreams. It’s about offering them the information they need to go from point A to point B.

Well… did you ever have a teacher who was just awful? Boring? Made you hate whatever it was he was teaching?

Yup. Being a blogger(a good one at least) is not just about being a teacher…

Your content has to be entertaining.

If you don’t learn to entertain while you inform, your readers will find a blogger who can.

1. The Art of the Absurd

Maybe you walked a million miles. Or it cost a bazillion dollars. Maybe it took forever. Or you laughed your butt off.

It is the art of taking something that started out as true and magnifying and distorting it to the point where it’s barely recognizable. Where it’s absurd. Where it’s, well, funny.

And so the information you want to share with us is much more likely to sink in.

2. Sarcasm

Sometimes I am so sarcastic that people think I am stupid. Yeah, sarcasm is not everyone’s cup of tea.

Some readers just won’t get it. While others will fall on the floor laughing.

The key is to truly know your audience. Or just to redefine your audience as those people who do get your sarcasm.

3. Metaphors

A metaphor is the symbolic comparison between two things that are otherwise unrelated.

4. Self-deprecating humor

When you make fun of yourself, you seem like an actual human being to your readers. They connect with you more easily and feel better about themselves too – because you’re not perfect either.

Sure, it’s a little twisted, but self-deprecating humor allows you to get that harsh joke or sarcastic comment out into the world without the risk of alienating readers by making them feel stupid or ugly or boring or not funny.

Just be careful with how far you go. There’s a fine line between self-deprecating humor and an embarrassing cry for help.

5. Connect some dots

When you mention something seemingly out of place, it brings with it a whole bunch of emotions and associations for free.

You could do this with a list post, where the last item on the list is unrelated to the others. The brain’s normal reaction to this kind of surprise is to find it kind of funny.

Like it or not, blogging is a performance.It’s not just the value you are offering the world, but also how you do it.

It’s not just what, it’s also how.

A bit of flair, a bit of swagger, those things can go a long way. If the aim is to build a passionate audience (readers who are passionate about your content) then you should be passionate too.

But before you decide to keep playing it safe, think of this fact:

If you want to be popular, you must risk being unpopular.


Join the conversation

comment 29 comments
  • sippingcupsofinspiration

    I have been sharing posts from bloggers who have great messages on the art of blogging. Would you mind me adding your blog in its entirety to Sipping Cups of Inspiration with full credit and link to your blog?

    • Cristian Mihai

      Not at all. I would appreciate it. Thank you. Glad you enjoyed reading this post so much.

      • sippingcupsofinspiration

        Thank you and for all of the great info! You do it right!

  • Mama Buzz

    Absolutely! Blogging is a performance. If you want to be popular, you have to take the risk of being unpopular. Good train of thought! Thanks and I’m really happy I’m following your posts! I’m learning.

  • sippingcupsofinspiration

    Reblogged this on Sipping Cups of Inspiration and commented:
    Cristian Mahai has created an innovative reference for insight into blogging. I have encouraged several talented writer friends to consider a blog but information like Cristian’s blog can give you the real scoop. Join me in welcoming Cristian Mahai to Sipping Cups of Inspiration and check out other blog messages from this blogger who has over 24K followers.

  • The Dream Girl

    I used to be active in the mommy page community on Facebook (left when I was expected to post multiple times a day, every day and they would “reach out” when life wouldn’t allow me to be on Facebook constantly and the drama- that drove me nuts)
    I was pregnant and made an exaggerated joke that I was so nauseated I felt like I would puke up the baby. Every single fan of the page understood I was joking. All the admins knew I was joking. Except one admin took that time to attack me, tell me how stupid I was (bragged to me she was dumb as bricks but she understood how to lay on her back and pop babies) and tried to make me look stupid… that move (as well as attacking other admins and any fans who got into it) ended up getting her banned from the private admin group and the page.
    Some people shouldn’t respond- exaggeration and sarcasm can just fly over peoples’ heads and I think it’s safe to say that if you are pregnant, you know the baby isn’t in your stomach or that you can actually throw up the baby…

    • The Dream Girl

      I’ve found half the time when you use self-depreciating humor, it’s the fastest way to get people to jump on your case to disagree.
      I used to make fun of every aspect I was insecure about but all it did was get people to think I was either being “too hard on myself” or “fishing for compliments” when in fact, humor helped me through the awkward teen years when I picked every part of my appearance apart.
      It sometimes helps but sometimes is misunderstood.

  • Kamber Shaffer

    Nice post Cristian, as always. I read somewhere that it should seem like your blog completely ignores anyone but your target market.

    No one wants to read something that sounds like it came from a text book, you gotta insert some personality in there.

    • Cristian Mihai

      Yes. The truth is that you could use some tricks to make sure that you only have people from your target audience reading you.

  • janetsm

    The quote about popularity at the end of your post really got my attention, so I’ve read it over and over as I think about my blog. I think I need to take more risks. Thanks!

    • Cristian Mihai

      The risk is to write what you want, to take a stand, to risk alienating those who do not agree with you.

  • Shane

    Thank you Cristian, you are an inspiration and your knowledge is invaluable.

    • Cristian Mihai

      Thank you for your compliments, Shane.

  • Britt Skrabanek

    Truth. Love this! So important for us to have a little swagger and flair when we blog. There is so much content out there nowadays. Can’t be a total snooze if you want to stand out.

  • vondehnvisuals

    Reblogged this on Peace Prophecy and commented:
    Some early Monday Inspiration for My audience, as I Will not get a Post of My own Published till much later. Thank You for this, Michael – great tips and a few Good reminders in this Post!

  • mywifeisablackbelt

    Some good observations there – worth keeping in mind! 🙂

  • stevescountry

    You make some great points, thanks for sharing your insight, very helpful indeed!

  • JanBeek

    And with that bit of advice, I’m swaggering off to bed.

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