Think of some famous, long-dead person you genuinely admire. Think of this person’s life. What made them worthy of your admiration?
Can you sum up this person’s life in one sentence?
I bet you can.
Yes, the saying is jack of all trades, master of none, but it’s better than master of one, but the truth is that we often spread our resources too thin to become successful at any one thing.
Is your blog like that?
How long does it take you to explain what your blog is about?
When most people are struggling with their blogs, they try to think of what they can do more of to improve their blogs. But what you actually need to do is think about what you can do less of to improve your blog.
To make the soup more flavorful, you don’t add more spices to it. Instead, you boil the excess water. That’s what you have to do. Not add new elements, simply subtract boring ones.
Listen to your audience. Focus only on those topics they like the most. And cut everything else out.
Ask a simple question to your blog readers. Ask them to nominate their favorite post on your blog published in the past 6 months. Based on their responses, narrow down the categories you write about.
Jack of All-Trades
Think of Leonardo DaVinci. A true genius. Inventor, painter, sculptor, architect, scientist, mathematician…
He is credited as the father of paleontology, ichnology, and architecture.
And, yet, he’s mostly remembered for a painting. Granted, it’s the most famous painting in history, but this proves the following:
People will only remember you for one thing. If you try to force them to remember multiple facets, you’ll never make room for yourself in their brain (or heart).
But what if you have more than one thing to talk about? What if you solve more than one problem?
If you solve more than one problem, you’ve got to do what Apple does.
Apple sells a lot more products than just iPhones. Macbooks and iPods and iPads. But they unify all their products under one element: the user interface.
Apple does not sell computers and mp3 players and phones and tablets. They sell gadgets that work well within a certain ecosystem.
You have to figure out the core element that ties all your categories and topics together. Think of the way nutrition and working out cater to the same audience.
Your one-sentence summary (in a few sentences)
- By trying to do too much, you risk not doing enough.
- Focus your efforts on one thing. Ask your readers to let you know what you are best at. And then focus on that topic alone.
- If you solve a lot of problems, then you need to find one core umbrella element under which you can unify all your solutions. Otherwise you’ll never be able to create space for yourself in peoples’ minds.
- Be a focused sentence. Not a convoluted paragraph. Can your readers describe you in one short sentence?
Is your website attempting to do (or say) too much?
Are you confusing your readers by not being specific enough?
Let’s brainstorm in the comments …