If you think about it, writing is just like building a house. You need the right tools, the right equipment, the right set of skills.
You need to first have a design, to follow a blueprint. Then you build your house. Brick by brick. Word by word.
And there are certain words that hold more sway over us than others. You might be surprised to find that these “power words” don’t seem … well, all that powerful.
This speaks to just how efficient they are. Simple language is an often overlooked aspect of writing words that matter.
I also believe that it’s important to know WHY these words are powerful, and how they influence the person who is reading them, so as to best use them.