Some of the folks who offer “blogging advice” seem to be focusing on what you shouldn’t do instead of offering advice on what to do. Perhaps this is a more effective way to get certain points across?
Okay. Here are four of the biggest mistakes people make.
4. Do you write for search engines instead of people?
Your blog posts are boring, keyword stuffed, and serve only to fill the blank spots between ads.
If you actually care about your topic, you need to stop giving a damn about SEO and start writing from the heart. Like a real person. For real people to read your content and relate to it.
3. Are you doing what everyone else is doing with their blog in your niche?
You need your own unique story now, your own way of analyzing things. Everything has already been written about, but if you can find a different perspective over things, that’s valuable.
2. Do you agonize over writing a great post, only to slap on some hastily-concocted post title that all but guarantees hardly anyone will read?
Less-than-compelling headlines kill more solid blog posts than any other blogosphere affliction.
If your titles are not making people want to read your posts, then you’re losing readers. No way around it.
1. Do you rattle on excessively about your personal life, your dog, your goldfish, and your recent appendectomy?
You’re suffering from egocentritus. Only famous people can (kinda) get away with it.
If you’re not famous and rich and beautiful, don’t write about your personal life. Just don’t.