It’s easy to get discouraged when reading about the millions and millions of other folks who also blog.
The good news?
Most of them kind of suck, because they never bother to do a bit of research, to learn from their mistakes, so they keep doing them over and over again.
What about you? Are you guilty of committing these seven deadly sins of blogging?
Also known as the “me, me, me syndrome.”
If every post you write is all about you, your job, your life, your problems, then you’re not going to have a good time. It’s perfectly acceptable to write a more personal post on occasion, but this blogging thing is about providing value.
You offer others information. Maybe it’s something that helps them solve a problem or two. Maybe it even makes them laugh. Maybe all you’re providing is a cure for boredom, a temporary escape from what is commonly referred as adult life syndrome – yeah, I just made that up. But it’s true though: if you can make the working dead come back to life with a good joke, then you’re on your way to fame and fortune.
Or so the legend goes.
The idea is that you give. You give every single day. More and more.
And then, after having given an awful lot, you get to ask for something in return. And about 1% of all those who you have given to will give something to you too.
This is mind-boggling to a lot of people. It’s like… impossible. You give 100% of what you have to offer, and get 1% back. That’s an unfair trade.
Is it now?
Because if what you give attracts enough people, you’ll be getting a lot of 1% from folks. Like a lot. A lot more than the 100% that you offer.
This also works because the vast majority of people are into coping, not thriving. They have a hard time even accepting the abundance of the world around them. They get so caught up in their own little lives that they have become sort-of like Jack Sparrow in Pirates of the Caribbean:
Take what you can, give nothing back.
I can tell you that I have operated out of scarcity for a long time. Years and years, and you get into such a ridiculous state that if you’d be a bit more self-aware you’d realize that most folks have no clue if you have anything to offer, because you have never offered them anything.
You know that terrible cliche that hard work beats talent when talent doesn’t work hard?
Well, it’s true.
A blog needs fresh content on a frequent basis unless you want your readers to forget who you are. They’ll think you popping up in their e-mail inbox is a spam, and then unsubscribe.
Everything is hard work, in one way or another. Take a look around. Everything that is alive is fighting to survive, competing against other species, doing its best not to get eaten.
Why would you think we are different? Why would you think blogging is different?
Because of the “do what you love, love what you do” cliche? That if it’s your passion, then it’s supposed to be effortless?
It’s not. It never is. That’s just a fairy tale.
You got to work hard, and it’s going to feel like its name implies, meaning hard, and you’ll feel like procrastinating, and when you do, remember my words: “Someone else is working while you’re acting lazy and being all Netflix and chill, and then you won’t have any excuse to complain.”
Are you frustrated because of all the bloggers who seem to be having success? Getting comments and all that? Do you spend time reading their posts, thinking they are in no means better than you, while secretly wishing you could be just like them?
Aren’t you wasting your time by doing that?
Shouldn’t you be focusing on your own content, asking yourself whether or not your blog sucks?
Don’t know. Just saying.
The original sin. The most serious of the seven deadly sins. The source of all the others.
You believe that you are the greatest blogger to ever live ™. We are lucky to even read your posts. No one can teach you, because you already everything you need to know.
What you don’t know, doesn’t matter, because it won’t work anyway.
You don’t get much feedback, not because your content is lame, but because readers are just stupid, cow-eyed folks who don’t have the intellectual ability to appreciate great blogging when they see it.
You write mostly about yourself, because, well, you’re the greatest blogger to ever live™.
If you have this uncontrollable rage within you, then it’s difficult to see both sides of a coin. There’s good and bad in every situation, and discussing that with your readers will make them trust you more.
Also, if your blog is all rants and hate and trashing others, that’s not going to do you much good.
The truth is that you need to be careful what kind of energy your writing transmits. Is it positive? It is helpful? Is it kind? No? Then turn off your computer and take a break from writing.
I’d define this as an excessive desire for something that isn’t that important to begin with. It’s the guys who spend half their time online checking stats and tricks to get traffic that never seem to have much fun blogging.
It seems like a waste of time and energy.
This too shall pass, as they say.
Enjoy every single view, comment, like. Those are people. They took time from their busy schedule to read something you wrote. Don’t go around looking for more just yet. Take a moment to appreciate that. It’s magic.
Then you can work towards getting more people to read your content.
I define lust as this strong desire that ultimately makes you miserable, because you have no patience at all. You want it all, and you want it now.
And the truth is that there’s not a blogger in the world, not even the incredibly popular, who didn’t have to go through a period of almost no feedback in the first few months of blogging.
It takes time to grow an audience, to become better at your craft.
Patience is your best friend.
And, truth be told, we screw up a lot of things when we want it too much. Passion becomes something else, something that consumes us from the inside. We can no longer enjoy the moment, because we’re anxious about this grand future we have imagined for ourselves.
Are you a sinner? Are you a saint?
As they say, every sinner has a future, and every saint has a past.
And, yeah, making a blog is easy, calling yourself a blogger is easy. Writing some words is easy.
But writing the right words, in the right order, and offering them to your readers at the right time, that’s a lot more difficult than a lot of people care to admit.