Ever sat down to write and felt like there’s nothing left to blog about? All the great ideas have been written about.
I mean, sure, you try to find a different angle, to write from your own point of view, to infuse your idea with that personal touch, but those things are supposed to enhance a great idea.
And you start to wonder: how are you supposed to stand out, writing about the same old stuff as everyone else?
You’d think it would be impossible, but it’s not…
When I first started writing fourteen years ago, I was obsessed with coming up with that brilliant idea. I’d brainstorm and brainstorm, and my mind worked relentlessly on coming up with ideas for short stories, novels, scripts, etc…
Six years I spent like this. And, trust me, I came up with some pretty interesting ideas. Take Dome for instance. Great premise. SF Thriller. A domed city at the South Pole. Lots of intrigue and stuff.
The thing is that the first novel I finished writing, and the first one I published, had the lamest idea ever.
It was an unrequited love story. Set in Paris. About a writer. And this Great Gatsby sort of vibe going on.
Jazz, as the novel would go on to be named, sold thousands and thousands of copies. It is still my bestselling work.
So, I kind of realized that the execution matters a lot.
Truth be told, your best bet for succeeding with your blog is to find a topic lots of people are blogging about, and then start a blog about the exact same subject.
You don’t want to be a copycat. Just do these two things:
- Understand your readers better than anyone else. Figure out what they want, why they want it.
- Figure out the best way to offer your readers what they want.
There’s a what and there’s a how. Your readers provide the what, you provide the how.
It’s that simple.
Figure out how to deliver the kind of content your readers are dying to read, and you’ll surely stand out as a blogger.