First of all, you should know that this happens to us all.
Inspired by a great idea, you sit down ready to write the best blog post ever. But as you progress, your enthusiasm fades away. You’re not sure what the problem is, but the piece is not coming together the way you thought it would.
You put your head down and keep writing, but you begin to realize that you’ve got a complete mess of a post on your hands.
OK, let’s relax, take a deep breath and a step back, and run through this quick checklist to see what happened…
1. What’s your post about?
The worst thing a reader can be thinking after reaching the conclusion of your post is “What the heck was that all about?”
Face it, you’ve felt that way after spending valuable time and attention slogging through a post with no point, and you weren’t happy.
In order not to write a meh blog post and waste your readers’ time, make sure you know what you’re trying to say before you start writing.
2. Who cares?
The worst thing a reader can be thinking early into your post is “Why should I bother with this?”
Blogging is all about your reader.
What’s in it for your reader? If there’s no benefit to reading your post, then no one is going to care.
3. Bad Chi
In Chinese medicine, a harmonious chi flow throughout the body is the secret to health, and bad or disrupted flow results in illness.
When it comes to writing, bad flow makes for bad narrative and confused readers. Be sure that your sequence of ideas is both logical and compelling, and carries your reader from Point A to Point B sentence by sentence.
4. Too much, just too much…
Getting sidetracked when writing is something that happens to most of us; overly detailed writing can ruin even the most interesting of ideas.
If the reader’s eyes start to glaze over, you’re done for.
Offer enough detail to aid in comprehension, but don’t go off on tangents that unnecessarily drill down too deep. That’s what links are for.
Don’t listen to the people who say you should never write a blog post over 250 to 400 words. Any piece of good writing is as long as it needs to be, but not one word longer.
However, it’s quite easy to lose an audience’s attention these days, even when they are initially interested. So don’t go on for too long if the topic can’t support the length, which means editing down to a length that best suits the topic.
If that means breaking the subject into two or more separate posts, so be it.
Avoid these 5 most common mistakes so your killer idea doesn’t become a mediocre post.
Maybe you’ll want to bookmark this post for future reading, and remember… it’s up to you to prevent bad blogging.