Why You Should Use Quotes in Your Blog Posts

“Everything of importance has been said before by somebody who did not discover it.” – Alfred North Whitehead

If you follow my main blog, you probably noticed that most of my posts start with a quote.

A great quote is gold to a perceptive writer. You can instantly boost reader engagement with the right bit of wisdom or wit. And when writing to persuade, you can bolster your arguments by using the words of the rich and famous.

In other words, author Anatole France nailed it with this:

When a thing has been said and well, have no scruple. Take it and copy it.

Quotes increase engagement

“After all, all he did was string together a lot of old, well-known quotations.” – H. L. Mencken on Shakespeare

Hey, if it’s good enough for Shakespeare, it’s good enough for me. And while we should all do our best to engage readers with our own wit and wisdom, it never hurts to share the spotlight with those who have already said it well.

A great quotation is like a smart anecdote or analogy… it engages the mind in a way that the same point directly made does not.

Whether you use a quotation to open strong or sprinkle them throughout your writing, an excellent quotation tends to get read, even by scanners. And when the point is poignant, you convert that scanner into a reader; you just made them want to see how well you stand on the shoulders of giants.

So what’s the secret to the effective use of quotes?

“One must be a wise reader to quote wisely and well.” – Amos Bronson Alcott

Quotes are an important part of persuasive writing

“A quotation in a speech, article or book is like a rifle in the hands of an infantryman. It speaks with authority.” – Brendan Francis

No matter your level of influence, you can always bolster a persuasive point by directing the reader to a respected authority who shares your views on a subject.

This works wonders when trying to make a point that may be hard for some to accept.

Authoritative quotations provide mental shortcuts to acceptance. If you want someone to accept what you’re saying, quotations allow you to tap into the mind’s tendency to seek the path of least resistance. It’s often easiest to believe a famous historical figure in order to believe you, so take advantage of the authority of others to build your own.

“People will accept your ideas much more readily if you tell them Benjamin Franklin said it first.” – David H. Comins


Even if you’ve got something to say, and you know to say it well, you’ll still get a lot more engagement from your readers if you use quotes wisely.

So, yeah… tell me: do you use quotes in your blog posts?

Advertisements

17 thoughts on “Why You Should Use Quotes in Your Blog Posts

  1. There’s an irony there in your last quote, about Ben Franklin: the lines he’s often quoted on, were actually stolen from other writers! Yet that didn’t stop me from using them on my kids constantly:

    “When the well is dry, they know the worth of water,” which means, ‘you do that, you’re gonna find out why I just told you not to,’ and also

    “If you love life, then don’t waste time, for that’s what life is made of.” Which means, “stop messing around and do what I said.” And also,

    (not Ben Franklin) “The Devil is crouching at the door, but you must master him” which is supposed to mean, “temptation is out there, but you must stronger than the temptation.” But the kids just thought I meant the devil was at the door, and they better not open it. :-O

    Liked by 3 people

  2. Are people really that enamoured of quotes? I always thought people used them when they were struggling to find their own words to express the same meaning. I might give it a go, but I’ll feel like I’m cheating.

    Liked by 2 people

  3. I agree! It works for others too, like speeches. I’ve written some for former public officials here and I would always use quotes to begin them with. I observed that quotes, indeed, increase engagement.

    Liked by 1 person

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.