I’ve been blogging for over seven years. I’ve blogged for fun, for fame, for money. I’ve blogged about what I was deeply passionate about, and I’ve blogged about stuff I couldn’t care less.
I’ve blogged for my own blogs, and I’ve blogged for others.
And I realized there are a few universal things that make a blog post great:
But, while these factors are incredibly important, a blog post should add value to other people’s lives. We write blog posts to build awareness. We want our audience to engage with what we have to say, and for an online community to develop around that which we are terribly passionate about.
The only thing that matters when it comes to blogging is to make the reader happy
Writing for the reader
Writing can be defined as a process of self-discovery; we are using words to draw a map of our own souls.
You write because you exist. You probably also write because it would feel like you don’t exist unless there are some words that tell your story.
But you also write because you want others to know you exist; you want others to read the words you used to draw the map of your soul.
And this is were it all gets tricky.
Writing is a selfish endeavor. Writing stuff that other people want to read? Not so much.
Writing a blog post requires you to first understand the reader. You can’t write a good blog post without knowing who you’re writing for, what information you need to provide them, and how to best share that information.
This blog post, for example, will be published on a blog called The Art of Blogging. My assumption, then, is that most people reading this are bloggers, or at least thinking of starting a blog.
By telling you what I think to be the most important factor when it comes to blogging, I add value to you. I may help you solve an issue you may be struggling with (not knowing why you should be blogging in the first place)
With a bit of luck, I’ve helped you understand what you need to focus on when writing a blog post.
Why do we read blogs?
We read blogs because:
- We want to be entertained
- We want answers to questions
- We want a solution to a problem
- We want to connect with like-minded individuals
If I want to self-publish a novel, I might type into Google for tips on self-publishing. I might then see a list of blogs that offer such advice.
There’s a lot to know about self-publishing, and there are a lot of blogs more than willing to offer me the knowledge I require.
If I stumble upon a blog post that isn’t helpful, I’m not going to subscribe or even visit the blog again.
There’s plenty of fish in the sea, as the cliche goes.
What are you doing for your readers?
Why should anyone read your blog?
Be honest. Brutally so. Your success depends on it.