Did you know that 99% of all those who start a blog quit within the first few months? And, out of that 1%, most never get to reach more than a hundred folks?
And, yes, they all consistently create content that adds value, which means they’re good, really good.
So? What’s missing?
Well… the truth is that you also have to set up an audience that will follow and engage with your content regularly, people who engage with your content when you publish something new, and keep coming back for more.
In fact, these loyal/target audience will advertise your blog both online and offline.
The tricky part, of course, is building such an audience.
If you spend the next few minutes reading this blog post, you’ll discover 5 simple trick to connect with your readers and turn them into avid and loyal fans.
1. Connect with other bloggers
The first thing you should do is connect with other bloggers, especially those in your niche.
Being successful as a blogger requires networking and connections; the more relationships you build, the more your readership will grow as a side-effect of interacting with others in your niche.
How to connect with other bloggers…
Here are a few ideas to help you get started:
- Link to their content in your own posts (or writing content that is inspired by something they wrote)
- Guest post
- Comment on their blog posts
- Interview them/ask to be interviewed by them
These activities will help you build solid relationships with folks who are better/been at it longer than you. It’s also a great way to boost your online visibility, and to convert some of their readers.
2. Reply to comments
Blog commenting is one of the best ways to enhance your brand’s visibility and prove yourself as an expert in your niche.
But when readers leave comments on your blog posts, do you respond to their comments?
If you’re not, you are definitely losing. Big time.
No matter how busy you are, invest some time to reply to comments; this will help you better connect with and build lasting bonds with your audience.
3. Write for and to your ideal reader
I have written a couple of blog posts (here for instance) in which I highlighted the need to figure out who your ideal reader is, what is it that this reader wants to read, and how to best please them.
Without knowing who’d like to read your content, you get confused by the vague notion of thousands of followers, weird stats, and eventually lose your own sense of self as you write to please a faceless, nameless crowd.
But the truth is that you not only have to write for your ideal reader, but you must also write to this person.
When creating content for your blog, put yourself in the ideal reader’s shoes.
- What questions are they asking?
- What are their opinions and suggestions?
- How can you help them?
Hence, think about your ideal reader as you write content for your blog.
Use the word “YOU” often in your content, because it will give your target audience a clear understanding of what you want to convey.
“You” is one of the most powerful words in the English language.
4. Use metaphors to better connect with your blog audience
How do you translate what is in your heart and brain in such a way that another understands?
Well… by the use of metaphors…
Using metaphors in your blog posts will ensure that your audience will relate to what you are saying.
5. Punch the damn keys!
Those of you who have been reading this blog are probably sick and tired of reading this line, but it is essential to becoming a successful blogger.
Passion, desire, the ability to feel the words as you write them, to add emotion and humor to a piece of writing, all of these are essential ingredients.
Art has to make you feel. And blogging is an art (I would have named this blog differently if it weren’t).
You need to make your readers feel something.
Therefore, when creating blog content, look for opportunities to add some emotion that aligns with your content.
For example, you can tell your story ; if your audience can relate to it, it adds value to their lives. A wake up call, a rant (sometimes) can have the same effect.
Write with passion, punch them damn keys, and the results will blow your mind.
If you are not actively trying to connect with your readers, you are closer to losing them than you might think.
It’s not just about the “numbers”, but what kind of relationships you develop with those “numbers.”