How to Connect With Your Readers

Did you know that 99% of all those who start a blog quit within the first few months? And, out of that 1%, most never get to reach more than a hundred folks?

And, yes, they all consistently create content that adds value, which means they’re good, really good.

So? What’s missing?

Well… the truth is that you also have to set up an audience that will follow and engage with your content regularly, people who engage with your content when you publish something new, and keep coming back for more.

In fact, these loyal/target audience will advertise your blog both online and offline.

The tricky part, of course, is building such an audience.

If you spend the next few minutes reading this blog post, you’ll discover 5 simple trick to connect with your readers and turn them into avid and loyal fans.

1. Connect with other bloggers

The first thing you should do is connect with other bloggers, especially those in your niche.

Being successful as a blogger requires networking and connections; the more relationships you build, the more your readership will grow as a side-effect of interacting with others in your niche.

How to connect with other bloggers…

Here are a few ideas to help you get started:

  • Link to their content in your own posts (or writing content that is inspired by something they wrote)
  • Guest post
  • Comment on their blog posts
  • Interview them/ask to be interviewed by them

These activities will help you build solid relationships with folks who are better/been at it longer than you. It’s also a great way to boost your online visibility, and to convert some of their readers.

2. Reply to comments

Blog commenting is one of the best ways to enhance your brand’s visibility and prove yourself as an expert in your niche.

But when readers leave comments on your blog posts, do you respond to their comments?

If you’re not, you are definitely losing. Big time.

No matter how busy you are, invest some time to reply to comments; this will help you better connect with and build lasting bonds with your audience.

3. Write for and to your ideal reader

I have written a couple of blog posts (here for instance) in which I highlighted the need to figure out who your ideal reader is, what is it that this reader wants to read, and how to best please them.

Without knowing who’d like to read your content, you get confused by the vague notion of thousands of followers, weird stats, and eventually lose your own sense of self as you write to please a faceless, nameless crowd.

But the truth is that you not only have to write for your ideal reader, but you must also write to this person.

When creating content for your blog, put yourself in the ideal reader’s shoes.

  • What questions are they asking?
  • What are their opinions and suggestions?
  • How can you help them?

Hence, think about your ideal reader as you write content for your blog.

Use the word “YOU” often in your content, because it will give your target audience a clear understanding of what you want to convey.

“You” is one of the most powerful words in the English language.

4. Use metaphors to better connect with your blog audience

How do you translate what is in your heart and brain in such a way that another understands?

Well… by the use of metaphors…

Using metaphors in your blog posts will ensure that your audience will relate to what you are saying.

5. Punch the damn keys!

Those of you who have been reading this blog are probably sick and tired of reading this line, but it is essential to becoming a successful blogger.

Passion, desire, the ability to feel the words as you write them, to add emotion and humor to a piece of writing, all of these are essential ingredients.

Art has to make you feel. And blogging is an art (I would have named this blog differently if it weren’t).

You need to make your readers feel something.

Therefore, when creating blog content, look for opportunities to add some emotion that aligns with your content.

For example, you can tell your story ; if your audience can relate to it, it adds value to their lives. A wake up call, a rant (sometimes) can have the same effect.

Write with passion, punch them damn keys, and the results will blow your mind.


If you are not actively trying to connect with your readers, you are closer to losing them than you might think.

It’s not just about the “numbers”, but what kind of relationships you develop with those “numbers.”

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73 thoughts on “How to Connect With Your Readers

  1. I wished that I would have 100 people who would read my post.. To be fair, I have just 3 posts but still, it feels like my posts will not reach many people in the future. Of course I do not expext that my first blog post would had been the big hit however, the start is not easy. How did you start? What did motivate you to keep carrying on despite the low views at the beginning?

    Liked by 5 people

    1. The fact that this was what I wanted to do. What I had to do to keep on writing.

      It’s going to take a while, but if you think the way you think, you’ve already given up. You need excitement, courage, faith, and you need to trust yourself, to believe in your words. If you don’t, no one else ever will.

      Liked by 6 people

  2. I just moved my blog over to WordPress after years using Blogger. But in all that time (9 years in all) getting people to comment, even a “I liked your post” seems like a rarity. Is there some trick to promote comments?

    Liked by 5 people

    1. Todd, This is a good question. I’ve been at this for over a year, and I’ve received very few comments. I call it the “Facebook effect.” Folks seem more prone to “liking” than to commenting, (which takes much more effort). Hang in there. One thing I’ve learned is that even though few comment on my blogs, I’m getting more and more readers. And that’s what I care about most. Good luck.

      Liked by 2 people

  3. Excellent post, especially the paragraph that starts with “art has to make you feel.” I think people sometimes get caught up in rules and regulations or do and don’t, that the message loses power on the keyboard because it disconnects the voice/words from the head/heart. Thanks for sharing.

    Liked by 4 people

      1. Lindi and Cristian, Interesting discussion. I was in sales. We talked about emotional “hooks.” We knew that in order to sell, we had to touch the prospect’s emotions, somehow. Blogs are no different. They also have to have emotional hooks and have to touch the reader’s emotions.

        Like

  4. Cristian, Interesting piece. I was especially interested in what you had to say about metaphors. Nobody brings this up (but you did!). They help others grasp things that they otherwise might have a hard time grasping. Very helpful in writing and speaking. They also make what we write and say more accessible and a little more homey. Keep up the good work.

    Liked by 1 person

  5. These are really great tips. I would love to connect with my readers more so I can keep creating content that’s valuable to them. I agree with several of the tips, especially the one about connecting with other bloggers. When you start blogging, you might feel confused and alone and connecting with other bloggers helps a lot and you also learn a lot.

    Liked by 3 people

  6. Finding a wider audience may take time. My blog has taken off over the past couple of months, which is amazing. This is my 9th month, and the results are bringing me more energy to craft worthy content and to stay engaged with readers.

    Liked by 1 person

  7. This was a great post🤗 I always learn so much when I read your post. I’ve been blogging for a little over a year. I struggle with comments and likes. However, I continue to move forward because I know that as I learn and grow that will change. My blog is doing better than it was this time last year. I celebrate this improvement. I look forward to more gains and impacting more lives.

    Liked by 3 people

    1. Depends on which blog we’re talking about. This one? Someone who’s passionate about blogging, who aspires to grow their audience, and who is open minded enough to receive advice and use that advice.

      My main blog? Folks who are into motivation, self-help, and personal development.

      Liked by 2 people

  8. Good advice. Not every blog, however, will appeal to every reader. That does not constitute failure. Presumably, bloggers who genuinely love to write want to reach those who will understand and appreciate their content. The depth of that connection is not measured by the number of “likes”.

    Liked by 1 person

      1. Sorry. I did not mean to sound contentious. It just concerns me that too many bloggers chase numbers rather than a genuine following, if that makes sense. Personally, I think that’s a waste of time. But it’s not for me to judge.

        Liked by 1 person

      2. I wrote about this topic as well, and it’s something I tell all my clients. Developing genuine connections with people beat numbers every time.

        But that’s different than having a blog that appeals to a lot of folks. You could have that. And you can choose not to interact with your readers. Plenty extremely popular bloggers who don’t even reply to comments.

        Like

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