How to Write a Great Headline

On average, 8 out of 10 people will read the title of your blog post, but only 2 out of 10 will read the rest. This is why a great headline is so important.

The better the headline, the better your odds of getting your content read by more people.

Writing a great headline still means that you need to write the best post you can, but great writing with a bad or even generic headline is doomed to go largely unread.

So, how do you write a great headline for your post?

How to Write a Great Headline

Headlines should:

  • Provide some sense of what your post is about to the reader
  • Make him curious as to what your post is about
  • Convey the idea that this post is somehow unique
  • Urge the reader to read the post RIGHT HERE, RIGHT NOW.

Ask yourself these questions before you write your headline:

  1. Does your headline make it clear to the reader as to what’s in it for them if they read the post?
  2. What could you add to make your headline more intriguing and believable?
  3. Does your headline trigger a strong, actionable emotion?

Some even say that you should spend half of the entire time it takes to write a blog post on the headline. So, if you have a blog post that is really important to you, one that you really want people to read, you should obsess over your post title.

It takes work and focus, but the effort will ensure that more people read your posts.

34 thoughts on “How to Write a Great Headline

  1. This is true for most posts, but when studying Haiku, I was taught to never have a title. It supposedly detracts from the poem’s essence. Do you recommend I go back and add titles to them? (Interesting and catchy ones, of course.)


  2. Always helpful posts from you, much appreciated. Sometimes the poetry comes first, crafting a catchy title isn’t always easy, I try though. Since I don’t like to use “untitled #–” *shrugs*

    Liked by 2 people

  3. I range all the way from super simple headlines to complex many-word ones, and worry ‘bout most of them even after, lol! In the end I have to trust my gut and intuition (not always friends) 🙂


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