The truth about writing is that it’s 10% inspiration and 90% perspiration; a good writer starts with a quick burst of creativity and spends the rest of their time refining and editing those initial ideas.
This ratio of creating vs. editing time helps clarify your ideas so your audience understands your point of view.
To help you in these crucial editing stages, I think that it’s important to ask yourself some questions so you can make an honest, constructive and critical appraisal of a blog post work before publishing it.
Asking these simple questions could mean the difference between a hastily written blog article that remains obscure and a well-written, influential, and engaging blog that courts a loyal audience with ease.
1. How fast can my readers understand what my post is about?
Most web readers decide whether they want to read your post or not within the first minute. Make sure you have the right content, links, images or titles in place to communicate your blog post’s purpose as concisely as possible.
2. Does my blog offer something novel or unexpected?
Does your content bring anything new to table? Will it entice readers?
You should always aspire to find new perspectives when approaching your subject matter. Be honest with yourself and question the originality of your work. If you find that there are many articles and discussions in the blogosphere nearly identical to yours, try taking a different approach. For instance, if you write about blogging and “how to increase traffic” is a popular subject, try writing a post on “how not to increase traffic.”
3. How helpful is my content?
How will your post help readers? What can they take out of it and into their world?
Break down your content into practical steps so readers can use it in their daily lives.
4. Why should my readers trust me?
Readers base their judgment of your blog on the quality of your content and on how well you present yourself as an authority. This means you have to establish trust with your readers.
You’ve got to over-deliver. Do more than they’d ever expect from you.
5. Does my content speak to people on a human level?
You should examine your posts and see if they make any emotional appeals to the reader.
How can you better connect to your readership?
A lot of folks come to blogs expecting to discover something about the writers themselves. Revealing a little about yourself will encourage your readers to do the same, allowing for more open and free discussions on your blog.
6. Is my post easy to read and scroll through?
Take the time to go over the mechanics of your writing and its presentation.
Are your ideas clearly organized with formulated paragraphs and topic sentences?
While going over structuring isn’t an exciting task, your readers will be grateful.
7. Does my content cover what needs to be discussed or answered?
What are your readers looking for? How can you answer their questions? Pay attention to your analytics to understand why people are coming to your blog and what keywords are being used to find you.
You can adjust your content according to trends and developments as they happen.
8. Am I revealing enough information about my topic?
While you want to focus your posts with one central idea to help with clarity, ask yourself if your blog, as a whole, fully covers your subject matter. Are you holding back? The more information you provide, the more of a response you will likely generate with your work.
Of course, there is always the danger of going overboard and saying too much, but the more open your blog appears, the more attractive it will be to your potential readership, especially those who like to link, bookmark, and comment.
9. Am I fulfilling my readers’ expectations?
Ask yourself if you are being consistent with your blog’s established themes, focus, timing, and style. As readers begin returning to your blog on a regular basis, they will bring a certain set of expectations regarding your presentation and depth of content. Straying too far from your established ideas and post frequency can seriously hurt the traffic you derive from loyal fans. So be sure to gauge and deliver on their expectations.
10. Am I reaching out for support?
You should ask yourself if other bloggers in your field can benefit from your content. Writing content with their interests in mind, as well as the interests of your readers, can help boost your blogging authority if said experts find your articles useful.
While asking yourself these questions may make you sweat, as a committed writer, you have to sometimes break apart your most cherished work to get down to the core points and ideas you want to get across.
It will ultimately help you shape and define the style, focus and accessibility of your blog.