How to Write a Great Blog Post: A Beginner’s Guide

There are more blogs in existence than ever, yet more and more people are seduced by the idea of sharing their thoughts and ideas with the rest of the world.

As a matter of fact, it does seem as if there’s a war out there. Everyone is fighting for attention, there are so many things to learn and master. So many social networks, marketing techniques. There’s even an awful lot of content on blogging itself, which makes it even more frustrating.

How do you write a great blog post?

I wouldn’t be asking if I didn’t know the answer. Or would I …

1. The Headline (also known as the title)

A while ago I wrote a novella about a painter who used to first sign his paintings, give them titles, and then paint the damn things.

Under no circumstance do you write a post before writing a headline. How can you hit a target you do not see? How can you reach a place you’ve never been to without consulting a map (or a GPS because it’s the 21st century after all)?

A lot of posts are a bit about everything, and the title seems to be something that does not mean anything to anyone, especially to the person who wrote the post. It’s quite confusing to click on a blog post and have no idea what to expect.

If you want to write a blog post that is concise and offers clarity and conviction, spend some time crafting a great headline that sets a clear destination, lures readers in, and leaves them eager for your advice.

Your headline is your foundation. Everything you do after typing it depends on how good your headline is.

Rules to writing a great headline:

  • Choose an Interesting Topic

Your headline must promise readers answers to the questions that keep them up at night. Or at least make them interested enough to open your post. Clickbaiting is a practice older than the ability to click on something, but it’s still alive and well.Try to figure out what it is that your readers like to read more from you. And if you can’t do that, then you could always ask them.

Your primary responsibility is towards your audience, and thus it is crucial to know what they want.

Of course, there are some topics that seem to garner a lot of attention. “How to do this or that,” or “How I did this or that.” I also like to title some of my posts with, “What I learned from…” List posts perform quite well: 12 books that will make you cryTen movies that were better than the book.

  • Make the Title as Engaging as Possible

If your headline is too vague, or lacks soul, then your readers will be indifferent to it. The title should make them feel, not only understand what the post is all about.

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Engage the senses. Make them feel that this post means something, that it offers the kind of insight they’ve been longing for. This post is going to accurately describe the way they felt and could not put into words. It’s the kind of magic that turns a casual reader into an avid fan.

  • Don’t Give It All Away

A common mistake is to give away too much in your headlines. They should lure your readers in like the song of a mermaid, they should catch their attention and make them curious, not offer them a condensed version of your blog post; if you do this, then they won’t feel the need to read past the headline.

  • Don’t Cheat Your Readers

When it comes to headlines, this is the one rule you must never, ever forget about. Do not deceive your readers.

This may seem like common sense, but a lot of bloggers do this by promising one thing and delivering something else. They over-promise and fall short.

You must deliver what you promise. Let’s say you write a post titled 8 Best Ways To Gain Followers For Your BlogNothing wrong with that, except the fact that your eighth way contains but a link to a page that sells people something.

In other words: don’t tell people it’s raining when you know it’s sunny.

2. The Introduction

Even though that killer headline of yours lured your readers in, don’t celebrate just yet. You’ve got to keep them, and in this age of short attention spans, that’s no an easy task.

When so many things are clamoring for your readers’ attention, you must fight to keep them glued to their screens, reading your post.

How do you do that?

[READ THE REST OF THIS GUIDE BY ENROLLING IN MY FREE COURSE HERE]

 

159 thoughts on “How to Write a Great Blog Post: A Beginner’s Guide

  1. Hey there- I really enjoy your blog and have learned SO many things! Keep up the good work! I did have one quick question– do you use a plugin to send out the notification emails when you publish a new post? I’m having a hard time figuring out how to do that through WordPress- like the ones I get for your blog? Any insight would be super helpful!

    Liked by 4 people

    1. WordPress.com does not allow plugins. Well, they do, but only on their bussiness plan.

      E-mails are sent out automatically to all those who have checked that they want to be notified by e-mail of any new blog posts from the blogs they are subscribed to. I think it’s on by default.

      Liked by 1 person

  2. Honestly, I loved reading this post! I’ve learned some of these things the hard way but seeing all my fuzzy areas defined so clearly was especially affirming. Wish I could have read this before I began writing, but I’m sure thankful for how it will improve my future posts.

    Thank you for sharing

    Liked by 4 people

  3. There’s so many useful stuff for blogging beginners like me. At this point, all I want is to write about things I know other people will be interested on or make use of. But upon reading this, I suddenly realized that it doesn’t end there. Thank you very much for sharing!

    Liked by 4 people

  4. Reblogged this on Ann Malley and commented:
    So you want to write a blog? A good one.

    GREAT.

    Where there’s a will, there IS a way. The internet only improves with quality content and engaging bloggers. But there’s often a lot of bruising that comes with trying something new. Who wants to sign on board to be beat up in a public forum or worse — ignored.

    So, if you don’t fancy being that guy, check in with Cristian Mihai at The Art of Blogging. The bite-sized breakdown of what makes a good blog post is there to smooth the way. For you and your readers. (Mine, too ;^)

    You don’t want to miss it!

    Write on…

    Like

  5. For those people who don’t want to “write too much” because they’re afraid not enough people are going to read it, they are absolute coin chasers. They just want to write any trash, throw it online, and get paid for it. If you truly had a passion for writing, most of the time you have to force yourself to stop writing because it’s getting too much…like this comment.

    Liked by 3 people

      1. I have had passions for a long time. I just started writing BLOGS, but I’ve been writing for years now and I’m passionate about other things, like spreading a message for one. If you’re truly “passionate” about something, sometimes you have to humble yourself and realize you’re not going to get paid or get the gratification you want right away. You have to do it because you love it.
        Jonah Hill took chump change just to be in Wolf of Wall Street.
        All I’m saying is, you wouldn’t not to do something just because you weren’t getting paid enough or because not enough people are seeing your work if you love what you’re doing.

        Liked by 1 person

      1. It is! The first time I saw that pic I thought, those look like my daughter’s hands, not knowing that they actually where! Have a great day and thank you for your great articles.

        Liked by 1 person

  6. wow I’m soo impressed with this post. Content is very valuable. I can validate with this post if what Im doing are dos or donts. 🙂 Reading your content out loud during editing is a must. It is really helpful to me. Usually I write content a day before, then I sleep it out then edit the next day. Making sure I have fresh new eyes. 🙂

    Liked by 1 person

  7. Just came across this today. Very well organized blog full of useful tips for new bloggers! Writing with passion is probably the hardest thing to do because it makes one feel exposed. But, we agree it is vital to making a blog interesting and come alive, so we continue to work at it.

    Liked by 1 person

  8. I just made a superb comment here, and then pressed the wrong key, trying to save it to the clip-board, and deleted the whole thing! LOL! Long and short, excellent blog on blogging :o)

    Liked by 1 person

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