Four Easy Ways to Get More Blog Subscribers2 min read

What’s the quickest, simplest way to get more subscribers to your blog?

Think about it.

The absolute easiest way.

Well, to ask them to subscribe, of course.

It’s so obvious it almost makes no sense, right?

And yet there are a lot of bloggers who not only fail to ask people to subscribe to their blog, but they make it difficult to subscribe.

So, believe it or not, you can gain an advantage over your competition by simply making it easier to subscribe.

Here are four small changes that will boost your conversion rate right away:

Make Subscribing a Priority

Yes. You need to add widgets in the sidebar, add links to all your social media, to your e-mail newsletter, to your RSS feed.

Your subscriber list is all yours, as long as you take care of it, which means you should make you subscription options (both RSS and email are a necessity) a prominent aspect of your blog.

And never, ever forget that your list is full of people who trust you with their valuable attention and time.

The Fewer Steps, the Better

After making your subscription options a prominent element of your layout, the next most important factor is decreasing the hassle. Reduce the number of steps and the amount of data it takes to complete the subscription process, and fewer people will abandon the subscription or get distracted by something else.

Dedicated Subscription Page

This one is short and sweet. Create a static page on your blog that urges people to subscribe to your blog

You’ll need somewhere to send people when you…

Ask for the Follow

If you want someone to perform a certain action in greater numbers than they currently are, you need to ask.

It’s a call to action, and the desired action is a subscription.

Many of the remaining installments in this series will focus on different strategies for asking for the subscription in various contexts. But here’s a simple one that most people just don’t do (and I’ve been lazy about myself lately):

If you enjoyed this post, do not forget to subscribe.

If you’re already doing all four of these basic things on your blog, good for you. If not, tweak accordingly.

Cristian Mihai

Became Internet famous by the age of 23. Never recovered. I write short author bios all over the web. I’m an acquired taste. Don’t like me? Acquire some taste.

24 thoughts on “Four Easy Ways to Get More Blog Subscribers2 min read

  1. Thank you for this … I get so consumed by writing that I forget to look after the blog itself. Thanks for the reminder … I shall have a look. Also, I am very open to any criticisms and/or suggestions should you have a spare moment as I’m really rather clueless as to what on earth I’m doing. Katie

  2. I asked friends and family to subscribe, but never thought about asking people to subscribe in the posts themselves… Makes sense for people who come across the blog and aren’t following yet

  3. Ok! It feels a little weird to ask for the follows but I want to really give this a shot so… “If you enjoyed this post, do not forget to subscribe”, will be at the end of all my posts from now on! Thanks!

  4. You’ve provided some simple hit great tips. You had me thinking, duh!! Especially how you ended this post with a call to subscribe. That’s a quick change that I can try right away. Thanks.

  5. How many followers do you think you should have before creating an email list? Do you know of any free sites where you can start an email list? Because I’m B.R.O.K.E right now.

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