The Road To Hell is Paved with Shortcuts. And Adverbs. And People Who Believe in Both

A couple years after I started blogging I fell in love. Yes, bloggers are still allowed to fall in love. Eventually marry. So, I fell in love with a painter. She is one of the most talented people I have personally met, and I began collecting a lot of her artworks. At the same time, I convinced her to start a blog, in order to advertise her art and possibly sell prints and all that.

She posted one of her paintings, and I immediately did what I thought was only natural. I reblogged her post, which meant that she received a lot of traffic right from the start. Some five hundred likes and about a hundred or so comments.

But then, most of her other posts would no longer get the same type of feedback. She began to slack off, to ask me to reblog more of her posts. She soon lost interest in blogging.

I had inadvertently provided her with a shortcut. She had an audience without having to work hard in order to gain an audience, which in turn meant that she did not have the tools to keep that audience. Or the patience. Or the right mental attitude.

That’s why the vast majority of those who win the lottery end up wasting all their money.

A lot of bloggers become seduced with the idea of somehow finding an easy way to grow their audience.

Sometimes I feel that half of the blogs out there are about everything you can imagine, while the other half are about blogging. And some might believe that that’s a shortcut. To blog about blogging and to tell others how to do it. And when you realize it’s not like that, then you promise people a shortcut. A ten minute program to getting ten thousand subscribers in ten days. Something ridiculous like that.

My point is that people search for shortcuts all their lives, only to learn that there are no shortcuts. There is no substitute for hard work, for passion, for giving a damn about your audience, for writing about the things that you care deeply about. There’s no guide, no technicalities, no glitches in the system that are going to replace that.

You’d be doing yourself a great disservice by believing that there’s some sort of scheme, some sort of trick that only a few smart guys know about, and that if you search the web long enough, you’ll eventually find it.

No. You got to pay your dues. You need to work hard, be consistent, and learn as much as you can. Never become complacent. Always assume responsibility for where you’re at, and assume that only you can be the one who takes you to the next level.

In blogging, in art, in life, in love, that’s the only mindset that ensures success.

Oh, and try to edit out all adverbs from your blog posts. They make your writing appear sloppy, unconvincing, unprofessional.


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You better hurry if you want to also receive a written feedback on your blog (a detailed analysis on all the aspects of blogging, from the visual aspect to headlines, intros, proper use of social media, comments, you name it).

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21 thoughts on “The Road To Hell is Paved with Shortcuts. And Adverbs. And People Who Believe in Both

  1. Great post ✌✌ and this line 😍 seriously trueee …….(There is no substitute for hard work, for passion, for giving a damn about your audience, for writing about the things that you care deeply about.)

    Liked by 4 people

  2. I agree on easing up on the adverbs. I’m reading a book on Roman history right now that contains this gem, it made me gag: “… the most vociferous enemy of Carthage, notoriously, tediously but ultimately persuasively ending every speech…”

    Liked by 3 people

  3. Getting 10,000 subscribers in ten days is pretty easy. Just pay each subscriber a thousand dollars – people will stampede to sign up. Of course none of them will read what you write, but the numbers will look impressive.

    Not having ten million dollars to spare, I’ll content myself with lower subscriber numbers. Unless I win the lottery – if I’m going to be like most and squander my winnings, I might as well give the cash to my blog readers.

    Or I would if I wasn’t too cheap (or too smart) to buy a ticket.

    Liked by 4 people

  4. Wholeheartedly agree that blogging takes effort – so many times when I was working colleagues would say ‘we need a blog’. They had no idea what was involved, just saw it was ‘free’.

    Just bought your book because though I’ve been blogging for 7 years I still have a huge amount to learn. Question for you – how do I take advantage of that offer you mention above of “a written feedback on your blog “

    Liked by 2 people

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