Psychological Tricks to Get More Readers3 min read

Admit it. You’ve asked yourself, time and time again, how do your favorite bloggers manage to attract so many followers?

Be honest – you’d love to inspire people on that level.

You try to emulate them, but nothing seems to work.Your visitors might check out an intriguing headline once in a while, but they hardly ever stick around for more.

In other words, the folks who visit your blog don’t turn into loyal followers.

What to do about it? What to change, what to improve upon? You feel defeated, destined to remain a small-time blogger.

But what if you could use the secrets of psychology to mesmerize your visitors and dazzle them into becoming devoted followers?

What if all it took where these three psychological triggers to turn one-time visitors into fiercely loyal readers?


Blog visitors will be drawn to you if they perceive you to be the kind of person who cares about others and might even offer to help a stranger.

Readers also instinctively sense that a warm person won’t try to mislead or manipulate them, for instance, to make a quick buck.

If you can demonstrate a warm demeanor via your blog, you’ll transmit all of these positive feelings directly into the hearts of your readers – creating attachment and loyalty.


Warmth is important, but it’s not enough to create long-lasting loyalty.

Your readers also want to feel confident that you are competent – that you know what you’re talking about. Otherwise why would they invest their precious time and energy in your ideas?

Demonstrating competence both directly (by showing expertise) and indirectly (by showcasing endorsements from others; the so-called social proof) is critical to winning reader loyalty.

But this is a balancing act. It’s not just how good you are, but also the way you express your competence. You might come off cocky and unapproachable, which could intimidate readers into keeping their distance.


Ever stumbled across a blog on your favorite topic only to quickly feel a lack of connection?

Maybe you felt it was intended for someone with a more advanced background, or maybe it was targeted toward readers with slightly different goals than your own.

When that happens, it’s possible that the blogger was deliberately targeting a different kind of reader. But it’s equally possible that the blogger didn’t have enough insight into her target reader’s actual situation (or did a poor job communicating it).

In contrast, when a blogger displays deep insight into her visitors’ challenges, goals, views and experiences, she pulls the third loyalty trigger – relevance – and readers do feel a connection and want to stick around.

If you make your readers feel understood, and show them your content is relevant to their lives, you’ll successfully place the final piece in the loyalty jigsaw puzzle.

Want to know how to put all these triggers to work for you? Read on.

How to Use Psychology to Get People Hooked on Your Blog

You put your heart and soul into your blog, and you deserve a loyal audience.

The right kind of connection will transform fleeting visitors into regular readers. By demonstrating warmth, competence, and relevance you’ll finally start attracting readers who choose to stick around.

And the best thing?  It really just boils down to learning how to communicate the best version of you to your readers – your kindest, most skillful, reliable and empathetic self.

Visitors will become addicted to your blog, your audience will swell, and you can finally leave those small-time bloggers in the dust.

Cristian Mihai

Cristian Mihai (born 25 December 1990) grew up in Constanta, Romania. And he’s still growing up, or at least trying to. Sometimes he writes. Sometimes he gets lucky and writes something good. His favorite painting is “Wanderer above the Sea of Fog” by Caspar David Friedrich. He can’t, however, draw a straight line. No matter how much he tries. Not even with a ruler. And, please, don’t ever ask him to sing.

38 thoughts on “Psychological Tricks to Get More Readers3 min read

    1. Competence. I think of the world in a rather utilitarian way, if that makes sense. We are here to do stuff, to provide stuff, to help solve problems. In other words, to make the world a better place. And I think that a big part of this is to be as good as you can be in the field of your choice. It doesn’t matter what you decide to be, as long as you do your best to be a good one.

      1. I think to be a good writer, you have to imagine your words have all the warmth and attraction and then luck suck its own feet. Strictly speaking of people’s psychology, we do live in that dumbell curve that plots polygenic trait of height on the graph. But may I ask, how to fit your writing perfectly between trending and vintage mindset?

    1. The depression club, welcome to the 95% of the world’s population. You know I try to stay away from the internet to manage depression, that’s not helping, staying on word press is. Stick around, you’ll find a great deal of nice people around here.

  1. Oh yes, I believe don’t just blog for the sake of blogging. Blog it because you want to convey a message to your readers . Write it in a way , they feel connected 😊 Nice post

  2. “learning how to communicate the best version of you to your readers” – I have noticed I myself see a better side of myself more often when I post; good self-practice & connecting; it’s nice you’ve pointe that out 🙂

    1. Hi Felipe,

      Thank you for your comment.

      I think blogging can make one more aware of one’s influence on the world, and thus make them want to be better versions of themselves.

    1. Well, there’s got to be a balance in a way. Write about a topic that inspires you, something you’re passionate about, but do it in a way that your readers can relate, understand, and appreciate.

  3. Another trick is to use a stock photo of an attractive women. That works for a click, anyway! Seriously, you have some good tips hear. Warmth goes back to the important topic of building relationships, which you’ve pointed to many times.

  4. I think another important attribute is patience.
    Sure, there are ways to make your posts big and popular, but your overall blog is a different story. It takes years for some of the biggest bloggers to get to the hundreds, and that’s okay, because they enjoy what they do and enjoy being able to release a message, weather or not its one of the big ones on the market.

    Then again, great advice Cristian! Always a pleasure reading.

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