Sorry, but Good Content Alone Isn’t Enough3 min read

Content is king” is good advice, but I hate to disappoint… just delivering great content isn’t going to get you your first avid fans.

Facebook groups will, though. Networking with other bloggers in your niche will. Going where the conversation is and providing real value in the form of opinions will.

And, weirdly enough, this is the type of stuff that makes one feel sleazy. It feels disingenuous to reply to folks who share their opinions on the web, or to comment on someone’s post just so they can comment on yours.

But I hate to destroy this romantic vision of what blogging is all about for you, but you got to do some things you don’t feel like doing to get readers.

Because readers don’t just magically appear, even if you do your best to create brilliant content.

You see, you must build a bridge between your “great content” and those who want to read it. If not, no one will even know you exist.

Idealism kills every deal…

Keep your eyes on the stars, but your feet on the ground.

This means you need a strategy to get people to see that content, you need to figure out that headlines and introductions are extremely important; I am sure that my most popular post on this blog ( The 7 Habits of Highly Effective Bloggers) wouldn’t have gone viral if my title was bad, no matter how good the content.

And headlines are just a small part of all that you have to do to get readers.

There’s a lot more. Adding relevant images. Interacting with fellow bloggers. Sharing your posts on Facebook groups. Writing guest blogs. Getting interviewed.

I sincerely wish it was as easy as creating quality content.. I wish we didn’t need to brainstorm ideas for headlines that will entice potential readers, or format our content is such a way that scanners stop and actually read our stuff..

The thing is, we all start with 0 followers.

And to change that, you need to stop being a romantic and wait for your soulmate to find you, and go on a few dates and see what works.

So…what do you do after you publish a blog post?

Simple. You need to promote.

And this is what, for the most part, keeps folks stuck at 57 followers for the first five years of their blogging journey.

It’s not that their blog sucks, but they feel they shouldn’t use some tricky and not always ethical methods of getting others to read their stuff.

But let’s assume this: for whatever reason (maybe it’s the divine visiting you…) you know that the next person you’re going to meet is your soulmate. You know for certain, because you’ve been told so, that you’re going to make this person happier than anyone else could even hope to make them.

And you meet them, and they say they’re not interested.

Would you give up because they told you “no” once?

Of course not.

Now, think about your blog.

Are you proud of your content?

Would you like more readers?

It doesn’t seem like it, because you’re not even trying to meet them, let alone insist until they decide to take a good look at your blog because you know your content is going to blow their minds.

A piece of art needs to be seen by others. Beauty will save the world, as Dostoevsky used to say, but not behind closed doors, not with all the lights turned off.

Same with your blog post. You’ve written a great blog post? Wonderful!

Now it’s time to let others know it exists.

Cristian Mihai

Became Internet famous by the age of 23. Never recovered. I write short author bios all over the web. I’m an acquired taste. Don’t like me? Acquire some taste.

24 thoughts on “Sorry, but Good Content Alone Isn’t Enough3 min read

  1. It does tend to run against social norms, but blogging and interacting with bloggers has to be done on a “quid pro quo” basis in order to be really successful. It’s a business like any other.

    1. I think it just seems that way.

      When we say about someone that they’ve got connections, it just means they’ve made friends that can help them. They are also providing something.

      Everything is an exhange of sorts, even though we sometimes cannot figure it out when standing on the sidelines.

      In the case of blogging, a price must be paid, and one must search for readers.

      Those who choose to ignore this grow bitter and remorseful and end up thinking the game’s been rigged against them, when it’s they who are trying to break the rules.

  2. I have a really weird question. In my mind, I’m chuckling as I try to formulate an intuitive answer I’d tell myself, but then what good is intuition if it can’t really validated an answer on its own. Maybe I’m asking because what you wrote about creates a conundrum I can’t reconcile.

    Intuitively, I feel the intention of a blogger (any blogger regardless of their purpose for blogging…weather personal gratification or for an acknowledged insertion into a broader community) and their purpose innately comes through the type of person they are.

    Two primary personality types come to mind: Introverts and extroverts. Both these types have very different social engagement styles. We could simplify defining these by saying that introverts are far more passive and extrovert are far more assertive.

    This in mind, I am wondering if there is an equivalent venue style in respect for these two personality types that may garner an equivalent degree of “success” if one assumes (Intuits) that, between these two personality types, each will engage his craft in alliance with how they each navigate any social situation?

    Blogging…in public forum…is an exercise in socializing. Between introverts and extroverts, socializing is approached differently, for different reasons. Each type gains gratification for what they do differently. The elements of gratification are different. That said, I think both seek to gain acknowledgment. Neither wants to sacrifice their personal integrity in doing so. I think you alluded to that.

    Is there a difference in how each gains “Success,” or is it only…one way?

    I’m an introvert (INFJ Personality type…Myers-Briggs). I’m sincerely curious about your opinion, and from what I’ve read so far…I’d really value what you thought about this.

    1. Not sure why, but this introvert-extrovert thing is made out to seem like a bigger deal than it is.

      Do introverts get lonely? Ever? Can extroverts spend a lot of time in solitude?

      I think people mistake being socially anxious for being an introvert, and then they rationalize it.

      But I’m supposed to be an ambivert.


      The truth is that it doesn’t matter. The rules stay the same.

      If you’re not willing to kill the lion, do not expect to be praised as a great hunter by the village. But you can be sure the lion will be hunting you.

      What I am trying to say is that an introvert can force themselves to become more social. Yes, they may have a tendency to be a bit on the quiet side, or they tire faster in social situations, but it will be quite close to what extroverts do.

      These things are not as fixed as they seem to be. Hell, you can even change your damn genes through diet and exercise, let alone some (kind of) psychological trait.

      1. Indeed. Psychology: The science and study of human behavior (as observed…not speculated about). LOL
        Fair point. You answered my question.

  3. Originality, I believe, is key.
    If you are merely doing the same ole’, same ole’, as everyone else, then sure, you’ll probably reach a high point. You’ll be the same as the fast food restaurants, like McDonald’s that never changes their burger patty recipe, because they know that people will return for the same thing.
    It’s the “why change, if you are already content with who you are?” scenario.
    Perfection is within this, and perfection doesn’t change. Love is a perfection, and we’ve dulled that perfection into marketing. Can you market love? No. You’d be marketing slaves, appearing as Porn Stars on a set, and calling it “love”, when it is, in fact, lust and gain.
    Personally, I refuse to mingle myself in a sea, with nowhere to place my sight, besides endless openness. I prefer my own place, even my own stranded island, where I can find my comfort and call it my home, my dwelling.
    Originality is both the new and revolutionary, and the forgotten, though most will see it only as the former.

  4. Reblogged this on Ann Malley and commented:
    Are you eager for a blog that blooms? Keep reading. Cristian Mihai at The Art of Blogging has the straight dope about what you need to do…. even if doing it makes you feel sleazy.

    So relax, read on, and follow Absolutely follow The Art of Blogging. Your future readers will thank you!

    Write on

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