This is Why Nobody Gives a Damn About Your Blog

It’s not because you’re not good enough as a blogger.

It’s not because of SEO, or because Google changed their algorithms.

It’s not because of your niche.

The real reason nobody cares about your blog is this:

You don’t care about who’s reading.


This is the best marketing tool ever.

Here’s a neat experiment I did with this blog. When I first started it, I rarely responded to comments. I’d just approve them, and like the comments.

That was it.

I did, of course, do my best to provide the best content possible. I did my best to learn as much about blogging, to provide real value to my readers.

Then, a few months ago, I decided to change things: I’d respond to every comment, even if all I’d write was a “Thank you.”

You might say this is not impressive. It’s not this life changing idea, but the results were pretty amazing. Not only did my views increase, but also my revenue increased. By quite the margin.

Simply for replying to comments.

Now, ask yourself what would happen if you were to visit the profiles of the people who comment on your content, then read and comment on their posts too.

Hmmm…

Blogging is all about building relationships. And you cannot build a relationship with someone you don’t care about.

This is the best marketing strategy ever: care.

Care enough to respond to everyone back. Care enough to think on a daily basis what it is that your readers want to read. Care enough to edit and proofread your blog posts.

Care.

Just care.

Yes, you need to sacrifice writing time for this. You’ll spend hours replying to comments, answering to e-mails, but this will mean some of your readers will become more than just followers.

They become avid fans.

This is the way you build an actual audience. This is the way it has always been.

You cannot build an audience of thousands without first caring about the one.

You need to care about each and every single one of your readers. It needs to be one person at a time.

That’s it.

Care.

And your readers will care about you as well.


Being thoughtful is such a lost skill that it will instantly set you apart.

So care. Please, just care. Expect nothing in return.

And you’ll be surprised just how much you get back in return.

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85 thoughts on “This is Why Nobody Gives a Damn About Your Blog

  1. Wow, this post hit a raw nerve! It seems to me that I have been so immersed in improving my content and look of the blog that I have completely forgotten about the basics!

    Thank you so for this post, it came at a right time!

    Liked by 4 people

    1. It happens.

      It happened to me.

      Heck, I even forgot about the content part for a few years even. I was writing 300-400 word posts that started with a quote, and then I wondered why nobody commented on my posts.

      Replying to comments, engaging other bloggers, all of these things are just as essential as the content we write.

      Liked by 1 person

  2. I agree with you about the importance of replying to comments. I actually feel rude if I fail to at least say “thank you”. One blogger I still follow never (to my knowledge) responds to comments. Its just like shouting into a vacuum, very dispiriting. Best wishes – Kevin

    Liked by 4 people

      1. Thank you for your reply. To be frank, I feel that I am not valued, as a simple “thank you for commenting” would show that the blogger at least had read and/or appreciated the fact that I had taken the time to comment.
        I am less inclined to comment on the basis that the blogger in question appears not to care whether I do so or not. I enjoy some of their content so I haven’t unfollowed (what an ugly word that is).
        Best wishes, Kevin

        Liked by 2 people

  3. It IS about caring!
    I answer comments and comment a LOT on blogs I like. If I don’t receive comments back, I tend to unfollow.
    Same with deciding to follow someone. If I see no replies in the comments, I won’t follow in the first place.

    Liked by 3 people

  4. That’s a useful suggestion. I guess fundamentally as humans we like being acknowledged and appreciated. I do make it a point to reply to all the comments in my posts, for the simple reason of politeness, because somebody took the time to read it and express his opinion. Glad to know that these little things in life are still valued. ☺

    Liked by 3 people

  5. I’m really new to Blogging but I do agree 100% it’s not helped in my case much but I really do firmly believe in what you said! I keep the faith that others will like what I write about the only thing I really don’t want is for the like button to be pressed without the person taking the time to read. It’s not a game of like yours too so that you’ll like mine. at least not to me. I really enjoying writing even if it’s only for me. I enjoy reading what others choose to share.

    Liked by 3 people

  6. This is a useful post. I always make it a point to acknowledge the comments given to my blogs, the reason being quite simple, politeness. I guess fundamentally we as humans have this need to be acknowledged and appreciated. And it is equally gladdening to know that these things are still valued and builds stronger relationships, even virtual.

    Liked by 2 people

  7. So true. I only get two or three comments if I’m lucky right now, but you’re absolutely right that you must engage your audience in dialogue or else you’re just monologuing. And no one likes an endless monologue.

    Liked by 3 people

  8. I had this thought, too. And coincidentally, I was coming on your blog to do just that. :”>. Also, I like doing criticism of people’s writing… not Criticism as in saying what all they got wrong, but criticism to understand the work I’m reading. When I started my last blog—I had about 53 followers when I deleted it—I was doing that and got great results.
    I just know I’d love it if someone took to time to really try and understand my poetry. So, I do the same. Good post, though, I’m glad to see someone who knows their stuff has the same thought as me. It means I’m on the right trail. 🙂

    Liked by 3 people

  9. Yes this is true. I don’t like it when a company doesn’t care about me as a customer. So why should readers like it if they are not cared about by the writer, it makes perfect sense! 🙂 I definitely care about my readers but I need to show it more, after reading this makes me think a bit.

    Liked by 2 people

    1. Exactly.

      Also, there are other ways to show readers you care about them.

      Never been much of a fan of giveaways, but offering free content, or the chance to talk to you, ask questions, stuff like that…

      Asking your readers what they’d like to read about…

      Like

  10. People don’t seem to have a chip for being nice much anymore. Be nice to them, and they will be amazed. They really don’t know what to do. Thanks for bringing us this point. It shouldn’t be that hard right?

    Liked by 1 person

    1. It’s not hard. I think it’s just something folks aren’t even aware of.

      The rat race got to them. They want out. They don’t know how. That’s when you make mistakes, that’s when you are selfish.

      Like

  11. Cristian this is a very pertinent and interesting post, thank you. I only started blogging two weeks ago and learned very quickly that a blog doesn’t grow unless you engage. In many ways, it’s no different to a new business; for it to grow you need to nurture the relationships with customers to keep them coming back. I have a question for you – do you think that some bloggers garner so many followers that they end up becoming complacent? The web is like a huge popularity contest and human nature is to follow the crowd so perhaps these bloggers decide to take advantage of that, and get lazy. All the best, Matt

    Liked by 1 person

    1. I know for sure because this happened to me.

      I was “lucky” to gain a lot of readers incredibly fast: 20,000 in the first six months. A lot of comments. A lot of e-mails. My record was some 1,500 e-mails in a single week.

      Soon, I stopped replying to comments at all. Obviously, my views decreased, the engagement decreased.

      This maybe makes me sound like a jerk, but the truth is that if you have to choose between replying professionally to e-mails and comments and writing/blogging, the decision is not that easy.

      Liked by 1 person

      1. I think it’s a fair dilemma you raise – there are a finite number of hours in the week! If I could attract even half of that number of readers I would be over the moon; so I will take your advice and ensure engagement is always at the forefront of my mind. A blog is worth nothing without anyone reading it. All the best

        Liked by 1 person

    1. There’s that effect too.

      Of course, it’s better to have genuine and interesting conversations in the comments section.

      I used to be an avid fan of a blog, mostly because of the comments. It felt as if the blogger and the readers were friends, cracking jokes at each other’s expense. It was interesting, and I never found another blog quite like it.

      Liked by 1 person

  12. Thank you for your insights. Your post could not have come at a better time for me. My blog is predominately book reviews, and I have been getting a little down about how to reach my audience.
    Your words really hit home. Great post!

    Like

      1. Cristian , true. Overthinking can stifle productivity. On the other hand, I do try and establish a sense of structured routine to the best of my ability because there is much I wish to read, news of the world I hope to understand, cleaning to do, et cetera. So I find the art of time management and routine structuring quite meaningful.

        Like

  13. I’m trying to rebuild my blog and I definitely feel this, but I also don’t end up with a lot of comments or likes on my posts, which can be discouraging.

    Like

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