There’s this element of blogging that is not often talked about, even though it’s important and determines a blogger’s success.
Because it’s difficult to explain, almost impossible to change, and there’s no clear formula, step by step guide…
What is this element?
Well… it’s your personality.
Who are you? Exactly?
What are the words you’d use to define yourself it a complete stranger were to ask you this question?
What about your true self? When does it come out? Does it ever? Who are the lucky few who get to see who you truly are?
The last four questions are fundamental to your success as a blogger.
We humans are strange. We are born and then we die. And in between we try to force one another to live in a world of many rules, most of which are absurd at best. Sometimes it feels as if the man who is willing to compromise, to tell pretty words that aren’t true, that is the man who is rewarded.
We are taught to fit in. Not to be too loud…
It’s better to say nothing than say something stupid. And you must never, ever admit that you don’t know.
Yet, and here’s the paradox: we love those who are unapologetically themselves. Who are loud, eccentric, passionate. Who love what they do, who love life, who say what’s on their mind, regardless of the consequences.
In other words, the world pays their price.
Blogging is no different.
The blogging world will ask you who you are, and if you don’t know, if you’re not sure, if your voice quivers for just one moment, then the blogging world will be more than glad to tell you.
And odds are you won’t like it.
Just be yourself.
This seems like the most useless advice ever, but it’s important.
Be brave enough to be yourself when writing your blog posts. Be honest. Be true to your core beliefs and values.
If someone disagrees, that’s not your concern.
The less you give in to social pressure, to the critics and haters, to your idea of trying to please everyone or at least not to insult them, the more successful you’ll become.
Yes, think of your reader, and think of what they’d like to read from you, but don’t sell your soul in the process, don’t try to play it safe…
A lot of bloggers don’t want to win. It’s just how it is. They just don’t want to lose. They are willing to lie to themselves in order to feel like they’re not losing.
Just be yourself. Be honest. With yourself and with your readers. Tell it how you see it. Don’t try to sugar coat it, don’t try to play it safe.
Write your heart out. Write with passion. That’s what people want to read. That’s what people love to read.