If you’re just now starting out, odds are that you’re figuring out that blogging is a lot harder than you expected it to be.
You maybe constantly ask yourself:
- How do I come up with ideas?
- How do I post at least once a week?
- How do I get people to read my blog?
And these are but three of the million or so questions that aspiring bloggers ask themselves.
Oh, and did I mention the mistakes?
There are a lot of those too, mostly because it’s all so new, and there’s so much information easily available, that sometimes it seems impossible to figure out what is right and what is wrong.
So, let’s talk about the three most common mistakes beginner bloggers make — and how you can avoid them.
1. They use perfectionism as an excuse to be lazy
The truth is that perfectionism is just the side-effect of fear. It’s one side of the coin, the other being procrastination.
The people who spend too much time “researching” their next post, or waste hours changing their blog’s layout, widgets, and all that…
Don’t think, just do what needs to be done.
Like anything else worth doing, you will get better at blogging with time. But you can’t get better if you don’t get any actual work done.
2. They they they’re writing a book.
In this online environment, people don’t read blogs the way they read books. They skim.
That’s why I am so obsessed with the way you format your blog posts:
- Write in a clear and simple manner
- Keep your paragraphs short
- Put the most relevant information first
- Use subheads to break you piece into sections
- Use bullet points whenever convenient
If you fail to do this, your reader will go on some other blog, or resume to watching funny fail videos on YouTube.
How do I know this?
Because it’s exactly what you do too.
3. They don’t blend and refine.
A few years ago I went to a friend of mine who is a painter. I spent a few hours with him at his studio, watching him work.
He was explaining his process to me, talking as he worked…
It all made sense, but all I (or anyone else) could see was something that barely resembled a woman.
And then he said, “Now you just blend and refine.”
And that’s what he did. A few hours later, the painting was done. And it was fantastic.
After you finish writing your post, don’t hit publish right away — let it breathe. Give yourself a day or more before returning to it. Then, it’s time to edit.
Blend and refine.
Most beginners never do this.
Blend and refine.
Change, add, remove, fix typos, edit sentences, break paragraphs…
These are the three most common mistakes of any aspiring blogger.
Mostly because they are afraid and impatient.
There’s nothing to be afraid when it comes to blogging. Few readers are willing to take their pitchforks and come find you in the middle of the night, so don’t worry.
Also, patience is a virtue. Truly.