Quality or quantity? Which one is better?
A debate as old as blogging itself. Heck, as old as content creation itself.
We admire the “prolific” individual, yet we also stress the idea that quality is of the essence.
But the tricky thing is that it takes a long time to create quality content.
1. Quantity… then quality.
The only way you get to become as good as you want to be, you need to create a huge volume of work.
Writers write millions of words before publishing a novel they’re proud of. Millions of brush strokes before you become a brilliant painter…
Quantity gets you quality.
Can’t have one without the other.
The two are inexorably linked together.
I used to spend an entire day struggling to write a single blog post. Now, it takes me about an hour, maybe two.
Quality can only be arrived at with massive amounts of practice.
2. Stop (over)thinking about how good you are.
We often over-estimate how important good writing actually is.
As a matter of fact, we fall in love with someone’s blog (or book) because of how their mind works…
We fall in love with ideas, characters, stories…
Don’t get me wrong, HOW is also important, but not as important as WHAT.
So don’t obsess about how, but rather choose to think about your what.
The best stuff I ever created was because I felt compelled to. There was this urge, this fire that would consume me if I didn’t write my ideas into existence.
Keep this in mind next time you think you’re not good enough: the absolute best blog posts are just a person’s way of using words to draw a map of their soul.
3. Should you publish EVERYTHING you write?
Oh, no. No. Seriously. Don’t.
Even though feedback from others (or the lack of it) will help you improve, there’s a lot you must go through behind closed doors.
4. Read, read, read…
This is how it goes:
You read a ton of blogs. Some good, some bad, a few brilliant.
And you develop something called “taste.” You can soon recognize the good from the bad, the average from the great.
Without consuming a lot of words, you never develop this.
At the same time, it is the taste you developed, the capability to recognize quality, that helps you the most when it comes to your own writing/blogging.
So? Quality? Quantity?
The truth is you can’t have one without the other.
You need to create a huge volume of work (and also consume at least ten times as much) in order to create quality articles.
Can’t have one without the other, and any attempts of bending or breaking this rule will results in tears, or maybe even you giving up on blogging.