I think it’s time to start a new series. Case studies. Let’s analyze some blogs, some posts, some trends, statistics, all that.
Today: how do you choose your blog’s topic? How many topics can you choose? How do you make sure they work together, and you’re not actually alienating readers?
In order to answer all these questions, I am going to analyze my three blogs.
1. The Art of Blogging
Topics: blogging, content creation, social media
Ideal reader: someone who is a blogger (hehehe!), who aspires to learn more about blogging, content creation, and social media. Also, someone who is looking for information on becoming a better blogger, developing the required skills.
This one’s quite obvious.
I chose to write about blogging, because it’s become a true passion of mine.
Also, I was certain I could add value to others, especially those just starting out.
Knew a few tips and tricks, a few of the main principles, and all the rest I learned as I struggled to come up with ideas to write about.
This is also an important aspect of blogging that very few will tell you about: you don’t have to be an expert to write about a certain topic, you just have to be passionate about it.
Learn as you go along, and maybe even blog about your own struggles, your own learning curve.
Topics: art, books, culture, movies, reviews
Ideal reader: someone who is terribly passionate about all forms of art. May or may not be an artist themselves, but they are curious to know the artistic process, and what is it that drives a human being to alter a blank page or an empty canvas into beauty.
Some of you know this, but I’ve became a WordPress sensation by blogging about the artistic process, writing, and self-publishing.
Then I decided to start irevuo, which was supposed to be many things since its founding in 2013, but I’ve always been rubbish at staying consistent with it long enough to gain any significant momentum.
Warning! Don’t like Cristian: consistency is key. And he spends roughly 20 minutes every single day regretting that he doesn’t give his best when it comes to irevuo.
Still, over 10,000 followers is a decent number. Kinda of.
My choice of topics is interesting, because contrary to what you might think, the more topics you choose, the narrower your audience becomes, because there are fewer people who are interested in both topic A and topic B, but in this case, this works well because most people are interested in art, books, movies…
Topics: fitness, health, motivation, personal development, psychology, success
Ideal reader: this guy wants to change the world, and he knows that they can only do so if they manage to change themselves first. They are passionate learners, curious by nature, never back down from a fight, and resilient. Self-taught, fueled from within, passionate, and extremely dedicated.
I’ve recently changed the overall direction of my main blog, which also means that I’ve decided on different topics.
Up until a few weeks ago it used to work as a sort of central hub for all the post I though were interesting enough to be shared with a larger audience (there are over 135,000 readers on this blog).
And yes, I’ve been blogging about motivation for over 4 years now, but only recently I decided to go all-in on this.
Also, fitness and health are new additions to the team.
I think they work well together, because someone who’s interested in personal development also wants to be as productive (and as successful as possible) and this also means that they might take an active interest in health, nutrition, and fitness, all of which help them on their journey to bettering themselves.
The main idea is that you can choose as many topics as you like, as long as they work together; they are addressed to the same ideal reader.
Also, think carefully about the way adding topics to your blog works to either add to the experience or diminishing it.
On yesterday’s Q&A someone commented that they blog about fiction, poetry, and parenting.
These do not work well together.
As a matter of fact, not even fiction and poetry don’t work well together.
During your journey as a blogger it is of utmost importance to figure out who your ideal reader is. Who are you writing for? Why? What’s in it for them? How can you help this person?
What are your topics? How well do you think they work together?