The Bitter-Sweet Truth About “Traffic”
Instead of writing a prologue that would start with some story from my early blogging days, or some witty anecdotes, like the one about the Buddhist monks and the woman, I thought that we could both save some time and dive right into the biggest issue when it comes to blogging.
I hate this word. I truly do. Traffic, SEO, statistics, and a bunch of other technological terms that make blogging feel like the sort of stuff robots are clearly going to be so much better than us at.
But my blog is called The Art of Blogging, and thus I strenuously believe there’s an art to blogging, which also means that there’s a human element, and this element is destroyed when we add such images…
Oh, wait. That is not so bad. It shows a map of the world. A place inhabited by actual human beings, not numbers upon numbers that we call “traffic.”
That’s the issue. That traffic means so little for us. We cannot comprehend what those numbers mean. We must force ourselves to feel what they mean: the 883,985th person from the United States that visited my blog did so on the last day of the year.
This means that they probably didn’t have much to do. Or maybe they were at a party, but it was boring, so they were just wasting time, surfing the web on their smartphones.
But the truth is that they are a person. An actual person. Like you and me. And this makes blogging an art. And this is why I absolutely loathe the word “traffic.”
Also, there’s this one other thing that makes matters worse: 99% of the advice you find on the web about increasing traffic is useless.
Want to know how I know?
Because I never used that advice to build any of my three blogs, and they’ve received millions of page views just fine.
Also, if I thought some piece of advice was worth acting upon, I did act upon it. And let me tell you… the vast majority of the advice that’s out there… doesn’t work.
You know what works every single time?
If you do the work, if you invest your time into writing blog posts that add value and make people want to share them, and if you promote your content properly, you will get traffic, and eventually maybe even make some money out of it.
As a rule of thumb, how much traffic you receive is usually directly proportional to the time you invest.
You get out what you put in. Simple as that.
I am so proud of this tutorial. 18 pages of goodies that are so, so going to help you.
Also, there’s a step-by-step game plan for your blog, how to go from 0 to 5,000 readers.
Here’s what you will find in this tutorial:
The Bitter-Sweet Truth About “Traffic”
I Don’t Believe in SEO. And Neither Should You
Social Media is (Also) Not The Answer to All Your Troubles
There Are Only Four Legitimate Sources of Traffic
From Zero to 5K: Strategy
Waiting for Inspiration to Hit You Is Not a Strategy
How to Create a Simple but Effective Content Strategy
- Write down your goals.
- Know who your ideal reader is.
- Build relationships with your readers.
- Promote your content.
GET FAMOUS PEOPLE TO LINK TO YOUR STUFF
REPUBLISH ON THIRD PARTY SITES
You’re Never Going to Find a Treasure Without a Map
From Zero to Hero: Unconventional Ideas to Help You Build an Audience
- Start a Podcast
- Republish Your Content on Medium
- Use Social Media
- Promote Your Blog in Real Life
- Join Forces with Other Bloggers
- Use Old Content In a New Way
- Join The Conversation (on Other Platforms)
From Zero to 5K Followers: The Game Plan
Step #1. From 0 to 100: The Toughest Battle
Step #2. From 100 to 500: Social Media Time
Step #3. From 500 to 1,000: Content is King
Step #4. From 1,000 to 2,500: Take Care of Your Garden
Step #5. From 2,500 to 5,000: All-in
A Big, Big Warning!
You can download and read the rest of this tutorial by becoming a patron of ours on Patreon.
P.S. There’s also a ton of other fabulous resources there as well, so it’s well worth becoming one.