Rome wasn’t built in a day… but they were laying bricks every single hour.
The same principle applies to building a successful blog: you need to work on it every single day, and you need to do the right things, and you need to do them consistently over a long period of time.
Notice that I mentioned doing the right things…
So, what are those things?
Want to find out?
- Write fantastic content. Nothing else matters if your content is weak. If you are not writing stuff people want to read, then there’s no other trick to try to get readers.
- Work on that killer headline that makes people want to read what you have to say.
- Format your blog posts accordingly. This will turn scanners into readers, and if your content is brilliant, will also turn them into fans.
- Have a consistent schedule. You can’t expect to increase your traffic if you don’t blog regularly. Whether it’s daily or once a week, focus on delivering high quality content consistently.
- Get your own domain name. What do you think is easier to remember? “yourname.wordpress.com” or “yourname.com”? This is the foundation of branding your blog.
- Make it easy for folks to subscribe to your blog. It’s not just adding follow buttons in your sidebar, but also reminding them that you’d appreciate it if they subscribed to your blog at the end of some of your posts.
- Use social media. If you want to build visibility for your blog, you must go where the people are. Which platform is best? The one you enjoy being a part of. Use social media to network, build relationships, and share new blog posts.
- Encourage and be a part of the conversation on your blog. Start by making it easy for your readers to comment. Ask them relevant questions at the end of your posts. Engage in the conversation yourself, reading comments and replying as appropriate.
- Comment on other blogs. As you read other people’s blog posts, leave comments. DO NOT spam people with invitations to read your blog. Instead, read the type of posts that you’d actually enjoy reading, and then engage accordingly. Or better yet, ask yourself what kind of comments would you like to receive on your blog. Some generic stuff and a dumb question that reveals the author never read the post followed by them asking you to visit their blog? Yeah, I didn’t think so.
- Guest blog. Frankly, this is something I have rarely done. And even that was a long time ago. But most successful bloggers swear by it, and no matter how many readers this could bring you, it’s a brilliant way to build relationships with other bloggers in your niche.
- Showcase other people’s content. Let’s call it reverse guest blogging. You know what I mean. Or maybe you could interview them…
- Learn all about the principles of viral content and then apply them to your own content. This is also in reference to point number one. Great content will always attract readers a lot faster than mediocre one.
- Post more frequently. But be careful not to sacrifice quality. The more you post, the more visible your blog becomes, the more readers you attract.
- Enable Related Posts. With images. Because someone rarely subscribes to a blog after reading just one blog post. Offer your visitors more chances to find out how awesome you are.
- Interlink. This is also a brilliant way to get your readers to find more of your content.
- Add content in a different format. A podcast, a YouTube channel, or maybe just share blog posts that rely more on images, infographics, etc.
- Have the guts to be yourself. Just like Gary Vee.
- Buy some ads. But first do your homework, so you don’t waste your money.
- Give your visitors something for free.
- Use a simple, clean theme. Go for the kind of layout that puts emphasis on your content.
- Develop the right kind of mindset. It’s all for nothing if you quit in your mind long before you decide to stop blogging.
- Be wiling to work and work and work. Even without seeing any results.
- Be patient.
Blogging is easy. And pretty much anyone can do it. A walk in the park.
But we can also agree that a walk in the park is nothing compared to running an actual marathon.
Like anything else worth doing in life, the ones who are successful at this game are the ones who stay at it long after everyone else has throw in the towel.