TUTORIAL: The Art of Crafting a Brilliant Headline

Admit it. You’ve worked and worked on your blog post. You genuinely believe in your words, and you are sure your readers will benefit greatly by reading them.

But now you’re stuck.

You just don’t know what headline to use. You have a few variants, but they just don’t sound good enough.

Should you hoist the white flag, publish it with a lousy title, and hope for the best?

Well, you might have heard that 8 out of 10 people never read past the headline.

These figures underline the importance of headlines, and how short our attention spans have become.

There Are a Lot of Fish in the Pond

Every single day, millions and millions of blog posts are published. So your headline must stand out. Grab attention. Make folks curious.

But how?

Do not fret, for this tutorial shows you what headline to use (and when).

Let’s get started …

A Question That Demands to Be Answered (and You Know the Answer)

Examples:

  1. Did You Choose the Wrong Topic for Your Blog?
  2. Do Your Readers Trust You?
  3. How Much Does SEO Still Matter?
  4. Do You Truly Love Yourself?

It’s all quite simple: ask the most burning question in your niche.

Why?

Because questions arouse our curiosity.

We all struggle with certain issues, we all want to know stuff that is going to help us on our journey towards accomplishing certain dreams and goals.

After all, we all turn to Google to solve a lot of our problems…

So ask yourself which burning questions do your readers struggle to get answered?

Use these questions as your headlines and provide in-depth answers in your posts.

The Classic How-To

Examples:

  1. How to Write Blog Posts that Your Readers Will Love
  2. How to Get People to Read Every Single Word You Write
  3. How to Be a Boss at Blogging When You Have 0 Followers
  4. How to Win Friends and Influence People (As a Blogger)

How to [Achieve Something Specific] always works as a headline because it promises the reader a solution of a certain problem.

This formula works best when you make the problem as specific as possible. For instance, instead of learning how to write blog posts, the first example above promises you’ll learn how to write blog posts your readers will love.

This also means using strong words, make certain promises that are a bit on the dramatic side, just so you accentuate how you are going to help your readers solve an issue they’ve been struggling with.

What problems are your readers struggling with? How can you narrow down this problem to make your post more specific?

Remember, generic headlines sound bland; specificity adds interest.

[CLICK HERE TO READ THE REST OF THE TUTORIAL]

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4 thoughts on “TUTORIAL: The Art of Crafting a Brilliant Headline

  1. Great bit of advice Christian. Seeing the headline for this hit me square in the face, lol, I just had to read on. Seeing your headline made me realise how crap mine are, cheers 😩😂

    Liked by 1 person

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